PR
Once upon a time, “getting the word out” meant working to place content in the news environment of traditional media, like TV, newspapers, magazines, radio talk shows, etc. The interactive sphere has forced us to blow that model up. The tools at our disposal are growing exponentially through the power of content managed websites, blogs, social media, and mobile phone apps – to name a few – all of which allow you to be present in the now, top of mind, and fully engaged with your most important audiences 24/7. Never have the two words in “public relations” been more vital.
