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Posted By: Mel Campbell, Jr.
It all starts with a strategic marketing plan.
{Fact #12 … None of these new digital media tools means a thing without a strategic marketing plan.}
What’s new? Everything should start with a plan. But what’s new with digital media is this: A plan is not only fundamental, it is essential. Internet media is unique in the sense that all components have to be interconnected or it won’t work. Because the main purpose for doing any of these things – social networking, blogging, Tweeting, etc. – is to generate Search Engine Optimization (SEO).
Plopping down a new website and scuffling some social networking around won’t get you anywhere. They must dovetail together. And they must dovetail together with whatever else your company is doing in advertising and marketing.
Continue reading “Beware the New Digital Age…Part 4: “Good Luck”” »
Filed in CHB Posts, The Know-How Exchange - 0 comments
