Home > CHBlog
CHBlog/The Know-How Exchange

Categories

  • Case Studies
  • CHB Posts
  • Dental Industry
  • Packaging
  • Say No to Yellow Page Ads
  • Self Promotion
  • The Know-How Exchange
  • Recent Posts

  • CH&B Adds Big Hitter to Powerful Lineup
  • They Love Me, They Love Me Not.
  • State-of-the-Art Website Unveils a Hidden Gem.
  • A new brand platform worth talking about.
  • CH&B Spots Provide Jolt for National Conference
  • Model Associate
  • Sandusky, Penn State and a Failure of Crisis Management
  • Make It Easy for Your 
Mobile Visitors.
  • Moving the Tassel
  • Measuring a Strategy’s Return On Investment
  • Authors

  • Allan Pettit
  • Angela Wenner
  • Christian
  • John Hoch
  • Mark Leinaweaver
  • Mel Campbell, Jr.
  • Archives

  • March 2013
  • February 2013
  • January 2013
  • October 2012
  • September 2012
  • August 2012
  • June 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • Links

  • CH&B on Facebook
  • Join our Email
  • Tag Cloud

    Advertising Agency Allan Pettit Angela Wenner Be Moved! Brand Branding Campbell Harrington & Brear Central PA CH&B CH&B Advertising Agency Craig Trebilcock Dayli dental Digital age Downtown York email campaign email marketing fly fishing food styling FTP Harley Davidson Joe Szala John Hoch Kris (Sheetz) Heilman Kris Heilman Lower Dean River Mark Leinaweaver Mel Campbell Michael Waltemeyer Mid Atlantic motorcycle New Media non-profit PA packaging partnership PediaGel Philly Cheese Steak Preventech Pro-Bono restaurant Search Engine Marketing SEO South centrial PA Steel head trout The Playing Field website YMCA York Chamber York County Chamber of Commerce

    July 21st, 2010
    Posted By:

    It all starts with a strategic marketing plan.

    {Fact #12  … None of these new digital  media tools means a thing without a strategic marketing plan.}

    What’s new?  Everything should start with a plan.  But what’s new with digital media is this: A plan is not only fundamental, it is essential.  Internet media is unique in the sense that all components have to be interconnected or it won’t work.  Because the main purpose for doing any of these things – social networking, blogging, Tweeting, etc. – is to generate Search Engine Optimization (SEO).

    Plopping down a new website and scuffling some social networking around won’t get you anywhere.  They must dovetail together.  And they must dovetail together with whatever else your company is doing in advertising and marketing.

    Continue reading “Beware the New Digital Age…Part 4: “Good Luck”” »


    Filed in CHB Posts, The Know-How Exchange - 0 comments