Categories
Recent Posts
Authors
Archives
Links
Tag Cloud
Advertising Agency Allan Pettit Angela Wenner Be Moved! Brand branding Campbell Harrington & Brear Central PA CH&B CH&B Advertising Agency Craig Trebilcock Dayli dental Digital age Downtown York email campaign email marketing fly fishing food styling FTP Harley Davidson Joe Szala John Hoch Kris (Sheetz) Heilman Kris Heilman Lower Dean River Mark Leinaweaver Mel Campbell Michael Waltemeyer Mid Atlantic motorcycle New Media non-profit PA packaging partnership PediaGel Philly Cheese Steak Preventech Pro-Bono restaurant Search Engine Marketing SEO South centrial PA Steel head trout The Playing Field website YMCA York Chamber York County Chamber of CommerceFebruary 24th, 2010
Posted By: Allan Pettit
Members, associates and the rest of us tend to see the YMCA of York and York County from ground level. As the Y’s CEO, Larry Richardson sees it from the sky.
He sees a regional treasure, one that serves 38,000 people a year in its four area locations.
He sees a community resource that benefits youth and strengthens families and seniors by providing athletic, fitness, intellect and character-building opportunities that throw open doors to new possibilities.
He sees an organization so intent on embracing everyone, it offers financial assistance, including Membership for All, which makes membership available to the entire community through an income-based sliding fee scale.
Finally, he sees an undisputed leader, one that has invested more than $27 million in local community redevelopment, converting trouble spots, eyesores and other pockets of urban blight into retail and residential properties that beautify the neighborhood and generate tax revenue.
Continue reading “Getting a Pound of Ooomph! from an Ounce of Budget.” »
Filed in Case Studies, CHB Posts - 0 comments