Categories
Recent Posts
Authors
Archives
Links
Tag Cloud
Advertising Agency Allan Pettit Angela Wenner Be Moved! Brand branding Campbell Harrington & Brear Central PA CH&B CH&B Advertising Agency Craig Trebilcock Dayli dental Digital age Downtown York email campaign email marketing fly fishing food styling FTP Harley Davidson Joe Szala John Hoch Kris (Sheetz) Heilman Kris Heilman Lower Dean River Mark Leinaweaver Mel Campbell Michael Waltemeyer Mid Atlantic motorcycle New Media non-profit PA packaging partnership PediaGel Philly Cheese Steak Preventech Pro-Bono restaurant Search Engine Marketing SEO South centrial PA Steel head trout The Playing Field website YMCA York Chamber York County Chamber of CommerceJuly 21st, 2010
Posted By: Mel Campbell, Jr.
It all starts with a strategic marketing plan.
{Fact #12 … None of these new digital media tools means a thing without a strategic marketing plan.}
What’s new? Everything should start with a plan. But what’s new with digital media is this: A plan is not only fundamental, it is essential. Internet media is unique in the sense that all components have to be interconnected or it won’t work. Because the main purpose for doing any of these things – social networking, blogging, Tweeting, etc. – is to generate Search Engine Optimization (SEO).
Plopping down a new website and scuffling some social networking around won’t get you anywhere. They must dovetail together. And they must dovetail together with whatever else your company is doing in advertising and marketing.
Continue reading “Beware the New Digital Age…Part 4: “Good Luck”” »
Filed in CHB Posts, The Know-How Exchange - 0 comments
