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Posted By: Allan Pettit
In the advertising business, your creative life often intersects with your personal life.
Much of the time it’s not a total surprise – like when you’re watching your favorite show and see an agency produced TV commercial, or when you’re on the Internet and you encounter a digital ad that you helped produce.
Continue reading “Good Housekeeping’s Approval Is Good Enough for CH&B” »
Filed in CHBlog, Packaging - 0 comments
August 3rd, 2009
Posted By: Allan Pettit
Fast, flexible companies are like great running backs. Give them a sliver of space and – BAM – they’re running toward daylight.
Consider Preventech, a North Carolina-based, longtime CH&B client that develops and markets preventive care products to the dental industry.
Here was the scenario: The market leader in in-office fluoride gels all but abandoned dealer distribution; category brand advertising in dental hygiene publications had disappeared; and the top players had little product differentiation.
After determining the opportunities for differentiation were flavor, color and packaging – BOOM – Preventech was on the attack…with CH&B, their equally agile agency.
Filed in Case Studies, CHB Posts, CHBlog, Dental Industry - 0 comments
August 18th, 2008
Posted By: Allan Pettit
CHB-designed packaging for two new lines of state-of-the-art apple sauce snacks – Totally Fruit® and Healthy Picks® – is causing quite a stir.
We just received word from our client, Knouse Foods, that both items will be hitting the shelves at Target and Super Target sometime in late November.
Not too great a surprise, really, since from the beginning Knouse’s sales people have experienced “love at first sight” from both retail and food service buyers.
Continue reading “CHB’s Packaging Design Right on Target!” »
Filed in CHB Posts, CHBlog - 0 comments
