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Posted By: Mel Campbell, Jr.
When New York Wire Company spun off its consumer insect screening line last year, it also sold the New York Wire brand name and its unicorn logo.
The company was now free to specialize in its true competencies: the design and production of engineered industrial open mesh and light wire material for a strong group of core customers – as well as for a yet-unknown, untapped universe of potential customers.
Continue reading “Making Marketing Mesh for a Re-Wired Company” »
Filed in CHB Posts, CHBlog, The Know-How Exchange - 0 comments
January 11th, 2011
Posted By: Allan Pettit
We’ve done it. After months of creative give and take (and, yeah, a bit of push and shove), we’ve launched our new website, www.chbadv.com.
The result? A site that better communicates our brand, more effectively displays our work, and more accurately conveys our command of contemporary New Media.
“I couldn’t be more proud of my people and their accomplishment in designing and building this outstanding reflection of our many capabilities,” said Mel Campbell, president and founder of Campbell, Harrington & Brear. “Since 1978, we have distinguished ourselves by helping clients cut through the confusion and stand out in the crowd. This website does precisely the same thing for us as an agency.” Continue reading “Campbell, Harrington & Brear Launches New Website” »
Filed in CHB Posts, CHBlog, Self Promotion - 0 comments
March 17th, 2009
Posted By: Mel Campbell, Jr.
We were all ready. Our two children have been asking for a pet for several years so my wife and I talked about it and decided now was the time … time to get a family dog.
My wife had more experience than me in this area because, before I entered into her life, she opened her home to what must have been a very loving golden retriever she named Zane. She always talks fondly of her Zane and, even though it has been seven years since his much too early death, her eyes can still well up when talking about him.
On the other hand, my dog ownership experience was always second-hand … the dogs in my family were always my parents’. They chose the breed, their names and trained them. Which was fun for me, because I got to reap all the benefits, but I always wanted to choose one for myself.
Continue reading “Brand … A Man’s Best Friend.” »
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