Campbell, Harrington & Brear

May 31st, 2011
Posted By: Mel Campbell, Jr.

“Without question, this website advances the development and use of future hospital sites,” states Mel Campbell, “as well as sites across a range of industries. It also features an information architecture that allows visitors to get to the content they need and want, quicker.”

Roughly two years ago, Holy Spirit and Campbell, Harrington & Brear embarked on a new media strategy for the hospital.  One key component to the strategy was the development of a new website.  Not just any new site, but a site that would be fully managed by the hospital, without having to drag in the IT people or a third-party provider for every change.

There were other important objectives, too. They wanted the site to better target the hospital’s audiences with cleaner messaging. They desired quicker, easier access to the “library” of information. They also asked us to market the hospital’s Centers of Excellence, promote the brand better, and develop greater search engine optimization (SEO). Continue reading “CH&B’s New Mammoth Content Management System (CMS) Site Introduces New Simplicity to Management of Large Websites” »

Filed in CHB Posts, CHBlog, Self Promotion - 0 comments

August 3rd, 2009
Posted By: Allan Pettit

There’s no telling how many people will attend the Saturday, August 2nd “Save Our Plant Ride and Rally” at Sovereign Stadium in York.

But one thing’s certain: 2,000 of them will come away with a pretty cool t-shirt, designed by our own Kris (Sheetz) Heilman.

Fox 43 is organizing the Save Our Plant Ride and Rally to show community support for the York, PA, Harley Davidson plant’s continued operation and to encourage everyone to preserve this great source of local manufacturing pride. Economic pressures have forced Harley officials to explore every opportunity to reduce costs – including the possible closing of the York plant.

Knowing that t-shirts go with Harleys like black leather and chrome, Fox 43 decided the rally needed a shirt of its own. Dave Farish, Fox 43’s creative services director, wasn’t sure exactly what they wanted, but he knew “there’s a huge element of coolness that had to be part of it.”

Continue reading “When the Community Comes Calling…Shirt Happens” »

Filed in CHB Posts, CHBlog - 0 comments

July 15th, 2009
Posted By: Allan Pettit

Downtown York grows prettier and more vibrant every day.

But today was something special. A bright sun reached down from deep blue skies. Birds flitted and flirted as if auditioning for a Disney film. York area musician Mark DeRose was playing an old Beatles song on his acoustic guitar while a handful of people gathered at Foundry Park on the Codorus.

Downtown Inc, a community organization working to promote the downtown York experience, was announcing Splash! – a free Saturday evening concert series set to start August 1 and run through September 26.

The mayor was there. So was a TV camera, a microphone and Downtown Inc Chairwoman Kim Lentz. And so was Linda Davidson, the woman who made this, a second year of Splash, possible. When the spigot went dry on last year’s Continue reading “Making a Splash in Downtown York” »

Filed in CHB Posts, CHBlog - 0 comments

February 23rd, 2009
Posted By: Angela Wenner

Being an avid movie lover, I of course tuned in to the Oscars last night. Not only do I love seeing the glitz and glitter, the accolades, but also the advertising. The Oscars are one of the biggest events for advertising, second only to the Super Bowl. With over 30 million households tuning into the awards it provides an unrivaled opportunity to advertisers. Although several sponsors from last year forwent the program due to the economy, it is still one of the few big TV events each year that viewers still prefer to watch live – commercials and all. With this kind of viewership it seems only fitting that the commercials should be recognized and honored with an award as well.

So who would be my nominees for best advertisers this year? Hyundai, Hoover, PepsiCo, JC Penney and Coca Cola. I would choose these nominees based on two requirements. Keeping their target audience in mind, which was women, and driving people to their websites, which CNBC said that this year’s Oscars commercials were specifically meant to do.

Continue reading “And the Award Goes to…” »

Filed in CHB Posts, CHBlog - 0 comments

January 1st, 2009
Posted By: Angela Wenner

Even though ’tis better to give than to receive, this holiday season I was reminded, with child like wonderment, just how fun it can be to get gifts as well. I loved my little treasures so much my Christmas wouldn’t have been complete without them. First? My houndstooth Wellies. They will make rainy days just a little more sunny. The second outstanding gift of goodness was my Ed Roth Stencil 101 book. How could a designer have lived so long without this gem? I will now literally be making my mark on the world.

These gifts have inspired me to put my best design foot forward. To get back to the basics by being reminded of what it is I truly love about art and design. Who would have thought, a pattern on some rubber boots, a few stencils and voila, a fresh new outlook for the coming year!

Filed in CHB Posts, CHBlog - 0 comments