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Posted By: Mel Campbell, Jr.
When New York Wire Company spun off its consumer insect screening line last year, it also sold the New York Wire brand name and its unicorn logo.
The company was now free to specialize in its true competencies: the design and production of engineered industrial open mesh and light wire material for a strong group of core customers – as well as for a yet-unknown, untapped universe of potential customers.
Continue reading “Making Marketing Mesh for a Re-Wired Company” »
Filed in CHB Posts, CHBlog, The Know-How Exchange - 0 comments
January 11th, 2011
Posted By: Allan Pettit
We’ve done it. After months of creative give and take (and, yeah, a bit of push and shove), we’ve launched our new website, www.chbadv.com.
The result? A site that better communicates our brand, more effectively displays our work, and more accurately conveys our command of contemporary New Media.
“I couldn’t be more proud of my people and their accomplishment in designing and building this outstanding reflection of our many capabilities,” said Mel Campbell, president and founder of Campbell, Harrington & Brear. “Since 1978, we have distinguished ourselves by helping clients cut through the confusion and stand out in the crowd. This website does precisely the same thing for us as an agency.” Continue reading “Campbell, Harrington & Brear Launches New Website” »
Filed in CHB Posts, CHBlog, Self Promotion - 0 comments
March 16th, 2009
Posted By: John Hoch
When you spend your weekends hiking the Appalachian Trail, you leave nothing to chance. The idea of roughing it, like some sort of Valley Forge soldier, is not for the light hearted. You need gear that works.
So, obviously, you research your options. Which boots (Asolo) do the best job of keeping your feet comfortable while handling the tricky terrain in a sure-footed way? Which tent (Black Diamond). is most effective at keeping the outside out? And which sleeping bag is best? Hey, it can get pretty cold on a January night in the woods… like single digits cold.
Funny thing, though. After all that research, I noticed this past outing that three of the four hikers in Continue reading “In Praise of Word of Mouth” »
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