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Posted By: Allan Pettit
Dental Products Report is arguably the dental industry’s leading magazine, with a monthly circulation exceeding 150,000.
Each December, the magazine wraps up the year with a series of industry-related “Best of…” lists, ranging from the Best New Products and Top New Materials, to Most Read Articles and Best Ad Campaigns.
Continue reading “CH&B Ad Receives Top 10 Recognition” »
Filed in CHBlog, Self Promotion - 0 comments
August 3rd, 2009
Posted By: Allan Pettit
Fast, flexible companies are like great running backs. Give them a sliver of space and – BAM – they’re running toward daylight.
Consider Preventech, a North Carolina-based, longtime CH&B client that develops and markets preventive care products to the dental industry.
Here was the scenario: The market leader in in-office fluoride gels all but abandoned dealer distribution; category brand advertising in dental hygiene publications had disappeared; and the top players had little product differentiation.
After determining the opportunities for differentiation were flavor, color and packaging – BOOM – Preventech was on the attack…with CH&B, their equally agile agency.
Filed in Case Studies, CHB Posts, CHBlog, Dental Industry - 0 comments
