Campbell, Harrington & Brear

December 21st, 2011
Posted By: Allan Pettit

For Rick Smith, York, PA’s leading realtor, a genuine smile and warm handshake are his trademarks. Rick has provided his clients with the highest level of personalized service for over 30 years, relying heavily on face-to-face interactions to build his business.

But to continue being the area’s most successful Realtor, Rick had to become the area’s most progressive Realtor, too.

So we suggested that Rick and his team develop a phone app as part of their marketing strategy.

What is an app?

Apps act as mobile websites for the ever-changing landscape of smartphones. Typically, an app is developed to be downloaded onto mobile devices. The cool thing about apps is they make it easy for your target audience to immediately discover your new services and promotions. Plus, apps can be changed or updated quickly and easily. Apps also build brand loyalty, which is especially important in this digital age.

In addition to serving as a quick portal to your products or services, apps can also play a key role in promotional launches or B-to-B customer service.

Bottom line: With apps, immediate customer interaction is just a tap away.

About The Rick Smith App

We proposed something that would deliver a real market service, while driving leads to the Rick Smith Team and providing user data in real time.

The result is a branded app that feeds local and national MLS listings to a prospective home buyer’s cell phone and provides multiple search capabilities.

For every property that a home buyer is interested in, a phone call or email can be sent directly from the app to the Rick Smith Team, whether it is a Rick Smith listing or not.

Consumers want instant gratification, and marketers want to connect with those consumers at their peak moments of need or interest. This app provides both, and by positioning Rick as the first agent in York County to come out with an app, we reinforced the Rick Smith Team’s brand as the leader in the marketplace.

To support the launch of the app, we created newspaper ads and a digital billboard announcing the app to the marketplace.

The app has resulted in hundreds of searches leading to increased phone and email activity for the Rick Smith Team.

To try the app yourself, text RST3 to 87778, or visit www.ricksmithteam.com and click on the Download App icon.

A well thought-out app might be able to help you better serve your customers while better defining your brand. To discuss whether an app is appropriate for your business, email Angela Wenner, director of new business development, or call her at (717) 846-2947.

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July 18th, 2011
Posted By: Mel Campbell, Jr.

When New York Wire Company spun off its consumer insect screening line last year, it also sold the New York Wire brand name and its unicorn logo.

The company was now free to specialize in its true competencies: the design and production of engineered industrial open mesh and light wire material for a strong group of core customers – as well as for a yet-unknown, untapped universe of potential customers.

Continue reading “Making Marketing Mesh for a Re-Wired Company” »

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July 5th, 2011
Posted By: Mel Campbell, Jr.

Okay, so I am now assuming that you, after reading the first two blog posts, believe paying out your hard earned cash for yellow directory advertising is a total waste. If you don’t believe that, you need to reread the first two installments on this topic or go back to reading about unicorns and their rainbow poo.

Yellow directory advertising is over. Permanently.

So what’s a person to do? Simple, next time, tell your yellow directory rep you are out all together.

Now, I know you are probably thinking: “Okay it’s over for phone directories, but I will just slash the budget by 50% or 75% or 90% this year.” Kinda ease your way out of yellow advertising.

Continue reading “Part III: Saying Goodbye Is Never Easy … What Do You Mean I Can’t Cut Back?” »

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June 9th, 2011
Posted By: Mel Campbell, Jr.

For 34 years we have counseled our clients on whether they should be in the two phone directories – Yellow Pages and Yellow Book – and, if so, to what extent: i.e., how big an ad, how many pages of ads, and how many books they should be in.

Sometimes, we have advised clients to increase their stake in the directories. Many more times we have advised them to reduce their exposure, or eliminate it all together from their “advertising” mix.

Some clients accepted our advice, many more agreed with our assumptions but didn’t have the intestinal fortitude to step away from the phone directory punchbowl.

Continue reading “Part I: In Yellow Pages? You Shouldn’t Be.” »

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May 19th, 2011
Posted By: Mel Campbell, Jr.

Today is a great day for York County, for Craig Trebilcock and for Campbell, Harrington & Brear advertising agency.  Tuesday, Trebilcock, the candidate CH&B represented for Judge of the Court of Common Pleas of York County, won the top spot in a seven-person race for two available seats on the bench.

Not only did Craig win, he hammered the competition.  Trebilcock came very close to receiving double the votes of his nearest competitor!  That is incredible to begin with, but to do that in a seven-person field is amazing!

Continue reading “The Craig Trebilcock Victory: Lessons from a Textbook Campaign” »

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April 20th, 2011
Posted By: Allan Pettit

Imagine if you bought a case of your favorite beverage every month: Twenty-four bottles of soda or beer, every 30 days, just like clockwork.

Then one day you walk into the store and the owner greets you with unmasked glee. He gives you a big hug, tells you to close your eyes, and walks you toward a new display. He then says, “Open your eyes!” And there it is, this month’s incredible special: You get 29 bottles – that’s right, five more than usual – for twice as much money.

Continue reading “Reader’s Digest: Just How Stupid Do They Think We Are?” »

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April 18th, 2011
Posted By: Allan Pettit

Dental Products Report is arguably the dental industry’s leading magazine, with a monthly circulation exceeding 150,000.

Each December, the magazine wraps up the year with a series of industry-related “Best of…” lists, ranging from the Best New Products and Top New Materials, to Most Read Articles and Best Ad Campaigns.

Continue reading “CH&B Ad Receives Top 10 Recognition” »

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April 15th, 2011
Posted By: Allan Pettit

In the advertising business, your creative life often intersects with your personal life.

Much of the time it’s not a total surprise – like when you’re watching your favorite show and see an agency produced TV commercial, or when you’re on the Internet and you encounter a digital ad that you helped produce.

Continue reading “Good Housekeeping’s Approval Is Good Enough for CH&B” »

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March 28th, 2011
Posted By: Angela Wenner

Ah, technology. Just when we think we’ve got it all figured out, some smart programming team based somewhere in Silicon Valley excitedly announces the release of the latest version of their browser.

You may have just gotten comfortable with Internet Explorer 7 and all of your company’s internal computers are now loaded and running smoothly. Or, you’ve been using Firefox 3.5.7 because your I.T. guy says that it’s less prone to viruses. Well, guess what: Firefox just announced its latest and greatest version, 4.0. And it’s pretty cool. And the recently released I.E. 9 might not be all it was cracked up to be.

Maybe you don’t have a preference about browsers… but your company website does.

Continue reading “The Never Ending Saga of Website Compatibility” »

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