Tag CloudAdvertising Agency Allan Pettit Angela Wenner Be Moved! Brand Branding Campbell Harrington & Brear Central PA CH&B CH&B Advertising Agency Craig Trebilcock Dayli dental Digital age Downtown York email campaign email marketing fly fishing food styling FTP Harley Davidson Joe Szala John Hoch Kris (Sheetz) Heilman Kris Heilman Lower Dean River Mark Leinaweaver Mel Campbell Michael Waltemeyer Mid Atlantic motorcycle New Media non-profit PA packaging partnership PediaGel Philly Cheese Steak Preventech Pro-Bono restaurant Search Engine Marketing SEO South centrial PA Steel head trout The Playing Field website YMCA York Chamber York County Chamber of Commerce
September 10th, 2010
Posted By: Allan Pettit
Like the cheese steak restaurant he set his eyes on in a mall food court. Lisa, his wife, winced when she first saw the place.
“You’ve gotta be kidding me,” she remembers saying. “It was run into the ground. Not only was it filthy and disgusting, the place was nondescript. It had no branding at all.
“I said, ‘We need to close this and revamp totally. I’m going home to call Mark Leinaweaver.’”
Mark is creative director for Campbell, Harrington & Brear. Lisa saw him as the one missing ingredient in this recipe for success.