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Posted By: Allan Pettit
Packaging is too important to trust to just anyone. You need a partner with real design sense, a passion for detail and, perhaps most importantly, experience.
There are too many potential pitfalls: too many i’s to dot, too many numbers to slot, and too many other packages shouting from the shelves. Often it’s a small canvas, so form and function must work together seamlessly. And in certain segments, the biggest challenge can be striking the right balance between eye-catching design and regulatory compliance.
When you have a trusted packaging partner like Campbell, Harrington & Brear, your life becomes simplified. Whether you need a new design or an update, we’re ready to apply our decades of packaging design, testing and production experience toward meeting your needs.
Over the years, we’ve done a lot of packaging for a lot of products – from food and computer software to grass seed and beer. We’ve designed packaging for everything from prescription products to peat moss. That’s a broad base of experience.
But it goes beyond having the packaging design chops and the detail orientation necessary to see a project through to a pretty, accurate conclusion.
For consumer products, we collaborate with leading research firms on studies that test food labels on simulated store shelves, tracking eye movements to determine not only whether the designs are influencing the shopper to choose one brand over another, but also which elements in the design (brand mark, photograph, product descriptor) are most effective in capturing the consumers’ attention.
We also facilitate consumer focus groups on behalf of food manufacturers to gain insight on perceptions about core products and brands, and to explore the potential of new products being developed.
When you blend that degree of experience and elbow grease with a keen attention to detail and a profound understanding of the process, you can be sure your package will not only be pretty and accurate, but effective as well.
For more information, call Angela Wenner, (717) 846-2947, or send her an email.
Filed in CHBlog, Packaging - 0 comments
April 15th, 2011
Posted By: Allan Pettit
In the advertising business, your creative life often intersects with your personal life.
Much of the time it’s not a total surprise – like when you’re watching your favorite show and see an agency produced TV commercial, or when you’re on the Internet and you encounter a digital ad that you helped produce.
Continue reading “Good Housekeeping’s Approval Is Good Enough for CH&B” »
Filed in CHBlog, Packaging - 0 comments
August 3rd, 2009
Posted By: Allan Pettit
Fast, flexible companies are like great running backs. Give them a sliver of space and – BAM – they’re running toward daylight.
Consider Preventech, a North Carolina-based, longtime CH&B client that develops and markets preventive care products to the dental industry.
Here was the scenario: The market leader in in-office fluoride gels all but abandoned dealer distribution; category brand advertising in dental hygiene publications had disappeared; and the top players had little product differentiation.
After determining the opportunities for differentiation were flavor, color and packaging – BOOM – Preventech was on the attack…with CH&B, their equally agile agency.
Filed in Case Studies, CHB Posts, CHBlog, Dental Industry - 0 comments
August 18th, 2008
Posted By: Allan Pettit
CHB-designed packaging for two new lines of state-of-the-art apple sauce snacks – Totally Fruit® and Healthy Picks® – is causing quite a stir.
We just received word from our client, Knouse Foods, that both items will be hitting the shelves at Target and Super Target sometime in late November.
Not too great a surprise, really, since from the beginning Knouse’s sales people have experienced “love at first sight” from both retail and food service buyers.
Continue reading “CHB’s Packaging Design Right on Target!” »
Filed in CHB Posts, CHBlog - 0 comments
