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September 11th, 2012
Posted By: Christian
Susquehanna Style magazine reaches more than 70,000 readers over 10 South Central Pennsylvania counties. This month, they’re all privy to something really wild: Our very own Art Director Kris Heilman is modeling the essential styles for fall 2012 in a spread spanning seven pages.
Wilder yet? Her co-models are badgers and tigers and boars (Oh, my!) as well as other fuzzy friends from a remarkable taxidermy collection found in the nature education center at Nixon Park in York County.
Stylist Hilary Arthur asked Kris if she’d be interested in doing the shoot, and Kris, who’s game for pretty much anything other than buying Power Ball tickets, agreed to help.
Although she had done a bit of modeling in the past, Kris says, “This was kind of nerve-wracking with 10 people on the set. I’m usually on the other end of it. I’m used to being the art director. There was a part of me that wanted to say, ‘Let me see what the picture looks like.’
“But I just tried to have fun with it. It’s kind of hard to take it too seriously when you have a chipmunk on your shoulder and a kangaroo standing behind you.”
In fact, she says, that’s the lesson she’ll apply next time she’s directing a session. “I would say the most important thing I learned is to make the model feel comfortable and keep it light-hearted, because I think that produces the best results.”
Check out Kris and her furry menagerie at Susquehanna Style.
May 31st, 2011
Posted By: Mel Campbell, Jr.
Roughly two years ago, Holy Spirit Hospital and Campbell, Harrington & Brear embarked on a new media strategy for the hospital. One key component to the strategy was the development of a new website. Not just any new site, but a site that would be fully managed by the hospital, without requiring an IT person or third-party provider every time a paragraph needed to be updated.
There were other important objectives, too. They wanted the site to better target the hospital’s audiences with cleaner messaging. They desired quicker, easier access to the “library” of information. They also asked us to market the hospital’s Centers of Excellence, promote the brand better, and develop greater search engine optimization (SEO).
This was a massive undertaking with significant navigational challenges, so designing and constructing a new site was not going to be an easy task. Though some content was eliminated from the old site, the basic objective was to keep much of the same content, while making it more accessible for the various target audiences.
The outcome is www.hsh.org – a new site that can be totally content controlled by the hospital. Not only that, but the site’s construction allows authorized Holy Spirit associates a great deal of leeway in managing the content – copy, photos, illustrations, etc. – without sacrificing the brand look or streamlined execution of the system.
“The back-end systems structure of this site is absolutely amazing, the functionality is exquisite … this site announces a new era in large website development,” says Kris Heilman, the site’s web designer. “Over time, those using the management system will recognize the full potential of this site and reap huge rewards in time and cost efficiencies.”
Plus, through this system the hospital has the power to control its own SEO. The site’s platform was built so they can add SEO to every single page.
As for the design, visitors no longer encounter confusing, “carnival” clutter on the homepage – the result of various departments constantly craving additional space and front page attention. The new site is designed in a way that allows all departments the opportunity to place copy and photos on the home page through a News section.
No one ever really knew how much information was on the old site. “There were only a few buttons,” points out Heilman. “Users had to drill and drill to find what they needed.” Now with a new, clean design and crisp navigation system, all the information is just a couple of clicks away.
The new website is more logical, more intuitive to use and much friendlier, allowing the two key target audiences – patients and visitors – to easily find the information they need. We put quick links on every page to help users easily find directions and maps, visiting hours, e-mail signup and contact points to every department in the hospital. Every page can easily be bookmarked, e-mailed or printed. There are breadcrumbs so users know where they are within the site at all times. The layout is much better organized with simple sidebar navigation that is drop down/collapsible, keeping the design clean, which is also helpful in the navigation.
The branding message comes through loud and clear with slideshow messages touting the strengths of the hospital and the Centers of Excellence dead center in the middle of the front page. This technique markets Holy Spirit Hospital much better, while differentiating it from competing hospitals.
The old site had a very cold, institutional look. We opened up the design of the site and added a lot of hospital photography. We personalized it with photos of actual Holy Spirit personnel. In this way, the folks you see on the website are the same people you experience when you go to the hospital.
“This was a masterful achievement in web building and web design,” touts Mel Campbell, president and founder of Campbell, Harrington & Brear, “and a strong demonstration of client-agency collaboration.
“Without question, this website advances the development and use of future hospital sites,” he adds, “as well as sites across a range of industries. It also features an information architecture that allows visitors to get to the content they need and want, quicker.”
“This opens a whole new page for hospital websites and big sites in general,” concludes Heilman.
August 3rd, 2009
Posted By: Allan Pettit
There’s no telling how many people will attend the Saturday, August 2nd “Save Our Plant Ride and Rally” at Sovereign Stadium in York.
But one thing’s certain: 2,000 of them will come away with a pretty cool t-shirt, designed by our own Kris (Sheetz) Heilman.
Fox 43 is organizing the Save Our Plant Ride and Rally to show community support for the York, PA, Harley Davidson plant’s continued operation and to encourage everyone to preserve this great source of local manufacturing pride. Economic pressures have forced Harley officials to explore every opportunity to reduce costs – including the possible closing of the York plant.
Knowing that t-shirts go with Harleys like black leather and chrome, Fox 43 decided the rally needed a shirt of its own. Dave Farish, Fox 43’s creative services director, wasn’t sure exactly what they wanted, but he knew “there’s a huge element of coolness that had to be part of it.”
July 15th, 2009
Posted By: Allan Pettit
But today was something special. A bright sun reached down from deep blue skies. Birds flitted and flirted as if auditioning for a Disney film. York area musician Mark DeRose was playing an old Beatles song on his acoustic guitar while a handful of people gathered at Foundry Park on the Codorus.
Downtown Inc, a community organization working to promote the downtown York experience, was announcing Splash! – a free Saturday evening concert series set to start August 1 and run through September 26.
The mayor was there. So was a TV camera, a microphone and Downtown Inc Chairwoman Kim Lentz. And so was Linda Davidson, the woman who made this, a second year of Splash, possible. When the spigot went dry on last year’s Continue reading “Making a Splash in Downtown York” »
February 23rd, 2009
Posted By: Angela Wenner
Being an avid movie lover, I of course tuned in to the Oscars last night. Not only do I love seeing the glitz and glitter, the accolades, but also the advertising. The Oscars are one of the biggest events for advertising, second only to the Super Bowl. With over 30 million households tuning into the awards it provides an unrivaled opportunity to advertisers. Although several sponsors from last year forwent the program due to the economy, it is still one of the few big TV events each year that viewers still prefer to watch live – commercials and all. With this kind of viewership it seems only fitting that the commercials should be recognized and honored with an award as well.
So who would be my nominees for best advertisers this year? Hyundai, Hoover, PepsiCo, JC Penney and Coca Cola. I would choose these nominees based on two requirements. Keeping their target audience in mind, which was women, and driving people to their websites, which CNBC said that this year’s Oscars commercials were specifically meant to do.
January 1st, 2009
Posted By: Angela Wenner
Even though ’tis better to give than to receive, this holiday season I was reminded, with child like wonderment, just how fun it can be to get gifts as well. I loved my little treasures so much my Christmas wouldn’t have been complete without them. First? My houndstooth Wellies. They will make rainy days just a little more sunny. The second outstanding gift of goodness was my Ed Roth Stencil 101 book. How could a designer have lived so long without this gem? I will now literally be making my mark on the world.
These gifts have inspired me to put my best design foot forward. To get back to the basics by being reminded of what it is I truly love about art and design. Who would have thought, a pattern on some rubber boots, a few stencils and voila, a fresh new outlook for the coming year!