Bottom line, we like to let our work speak for itself. In our industry many can talk the talk, but few can walk the walk. Execution is everything. Unfortunately, it’s where most agencies fail.
So take a look. Give a listen. And if you like what you see, hear and feel, give us a shout.
New York Wire Company: Making Marketing Mesh for a Re-Wired Company When New York Wire Company spun off its consumer insect screening line last year, it also sold the New York Wire brand name and its unicorn logo. The company was now free to specialize in its true competencies: the design and production of engineered [...]
Putting Some Spring Into AAA Membership Campaign. It was marketing’s equivalent of a five-alarm fire: We had less than a month to conceptualize, execute and launch a two-week campaign involving TV, radio, newspaper, web and digital outdoor in four separate Central Pennsylvania markets. Fortunately, AAA Southern PA provided clear and well-defined direction right out of [...]
Creating TV that Gets into the Bloodstream. High tech. When it comes to heart care, everyone claims it, so the marketing challenge comes in finding a way to say it better, more creatively, in a way that sticks. When Memorial Hospital wanted to inform the Central Pennsylvania region about the new services offered at [...]
AAA – The Ultimate Christmas Card! This year, Santa was good to AAA Southern Pennsylvania. Their 2010 holiday gift membership campaign – the first conceived and executed for AAA by Campbell, Harrington & Brear – produced a 23.6% increase over last year. The company had expected an uptick during the 2010 holiday season. Just not [...]
Philly Boyz Cheese Steaks Bringing Philly Boyz to Life … Mike Tanner likes a challenge. But some challenges are bigger than others. Like the cheese steak restaurant he set his eyes on in a mall food court. Lisa, his wife, winced when she first saw the place. “You’ve gotta be kidding me,” she remembers saying. [...]
Preventech and CH&B Staying Busy on the Launch Pad with Vella. In business, it helps to have your head on a swivel. That’s how Preventech, a CH&B client that develops and markets preventive care products to the dental industry, became aware of important changes in the fluoride varnish category. The category leader – with 82 [...]
Preventech: Dayli Giving a New Product a Clear Advantage Teeth-bleaching has been taking off. Yet studies show more than 80 percent of patients experience sensitivity during the bleaching process. Market share for take-home products to treat that sensitivity is up for grabs. The category was shaken up following an acquisition, changes in distribution channels, companies [...]
Blue Ribbon Performance for Pink Ribbon Packaging The grocer’s shelves are cacophonies of clutter. Standing out in the crowd is both an art and a science. In 2005, a Cornell University study indicated that apples might play a key role in preventing breast cancer. As the pink ribbon symbol of breast cancer awareness became more [...]
