Campbell, Harrington & Brear

December 21st, 2011
Posted By: Allan Pettit

For Rick Smith, York, PA’s leading realtor, a genuine smile and warm handshake are his trademarks. Rick has provided his clients with the highest level of personalized service for over 30 years, relying heavily on face-to-face interactions to build his business.

But to continue being the area’s most successful Realtor, Rick had to become the area’s most progressive Realtor, too.

So we suggested that Rick and his team develop a phone app as part of their marketing strategy.

What is an app?

Apps act as mobile websites for the ever-changing landscape of smartphones. Typically, an app is developed to be downloaded onto mobile devices. The cool thing about apps is they make it easy for your target audience to immediately discover your new services and promotions. Plus, apps can be changed or updated quickly and easily. Apps also build brand loyalty, which is especially important in this digital age.

In addition to serving as a quick portal to your products or services, apps can also play a key role in promotional launches or B-to-B customer service.

Bottom line: With apps, immediate customer interaction is just a tap away.

About The Rick Smith App

We proposed something that would deliver a real market service, while driving leads to the Rick Smith Team and providing user data in real time.

The result is a branded app that feeds local and national MLS listings to a prospective home buyer’s cell phone and provides multiple search capabilities.

For every property that a home buyer is interested in, a phone call or email can be sent directly from the app to the Rick Smith Team, whether it is a Rick Smith listing or not.

Consumers want instant gratification, and marketers want to connect with those consumers at their peak moments of need or interest. This app provides both, and by positioning Rick as the first agent in York County to come out with an app, we reinforced the Rick Smith Team’s brand as the leader in the marketplace.

To support the launch of the app, we created newspaper ads and a digital billboard announcing the app to the marketplace.

The app has resulted in hundreds of searches leading to increased phone and email activity for the Rick Smith Team.

To try the app yourself, text RST3 to 87778, or visit www.ricksmithteam.com and click on the Download App icon.

A well thought-out app might be able to help you better serve your customers while better defining your brand. To discuss whether an app is appropriate for your business, email Angela Wenner, director of new business development, or call her at (717) 846-2947.

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December 12th, 2011
Posted By: Allan Pettit

Mel Campbell, president and founder of Campbell, Harrington & Brear Advertising Agency, of York, PA, has been invited to serve as one of three judges for the AAF-Coastal Carolinas ADDY® Awards competition in Myrtle Beach, SC, in January of 2012.

Campbell will help to select the most outstanding of 150-plus entries for the local ADDY Awards competition (covering Florence, Georgetown and Myrtle Beach, South Carolina and Wilmington, North Carolina), the first of a three-tier, national competition conducted annually by the American Advertising Federation (AAF).

The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country.

Under Campbell’s guidance, Campbell, Harrington & Brear won more than five dozen ADDY awards, including two for Best of Show, as well as numerous regional, national and international awards in almost every medium … corporate design, print, packaging, and broadcast.

Concurrently, all across the country, local entrants will be vying for recognition as the very best in their markets. At the second tier, local winners will compete against other winners in one of 14 District competitions. District winners then advance to the third tier, the national ADDY® Awards competition.

Says Campbell, “I am honored to be selected to judge the Coastal Carolinas ADDYs competition.  The AAF-Costal Carolinas has a great number of advertising agencies, design firms, marketing organizations and PR companies that produce wonderful work … I can’t wait to see it!”

For more than three decades, Campbell, Harrington & Brear has been offering a full range of marketing and communication services to help clients cut through the confusion. Their services range from website design and construction to digital media, social networking and search engine optimization, as well as traditional disciplines such as TV, radio, outdoor and print advertising.

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December 8th, 2011
Posted By: Allan Pettit

Think it’s a good idea to do your own media buying? You are making a big mistake.

Fact is, if you’re placing your own media, you’re wasting your company’s money.

Don’t take it personally, but effective media buying is a profession. And just like Tom Brady can pass better than you and Pavarotti can sing better than you, a professional media buyer can strategically plan and cost-effectively buy media better than you too.

Our director of media strategy spends his entire day immersed in media alternatives, analyzing data, interacting with sales reps, ferreting out the truths beyond the promises, and drafting strategic plans that allocate media dollars in the most effective way for optimal results.

And with the rapidly evolving world of new media, the role of a media professional who understands this dynamic arena becomes even more essential.

Moreover, today’s media professional is able to ensure that your new media will interact and dovetail with your traditional media in ways that create greater impact.

Here are additional reasons why you should have a professional media strategist draft a well-conceived plan and place your media for you:

• You will be spending your money more efficiently by utilizing someone whose knowledge base is rooted in the how, where, when and how often of media.

• You will not be wasting money on media you shouldn’t be buying, like publications your target market doesn’t read, billboards in poor locations, radio stations that attract the wrong listeners, or search engine marketing that is poorly conceived and executed.

• A professional media buyer can help you obtain value-added packages due to strong relationships, negotiating savvy and volume buying.

• And with a professional media strategist, you don’t have to answer all those calls, meet with all those reps, and evaluate all those community requests. He does it for you.

Here’s the bottom line: Even if you don’t need our creative services, consider the value of enlisting our media purchasing services. It will save you money and hassle and maximize the return on your media dollars.

To discuss our media purchasing services, email Angela Wenner, director of new business development, or call her at (717) 846-2947.

 

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