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Posted By: Allan Pettit
The Life Sciences Greenhouse of Central Pennsylvania (LSGPA) was like a physician too busy to get a physical.
For nearly a decade, seed-stage companies have been turning to LSGPA for funding, entrepreneurial expertise, and access to a vast network of connections within the life sciences universe. The firm’s uniquely qualified team offers years of collective entrepreneurial, operational and corporate governance experience, having helped start and build companies time and time again.
But like that busy doctor, they didn’t have time enough to treat their own brand. And they knew it was time for a check-up.
They discovered us through our website, brought us in for a consultation, then asked us to help them “find their blind spots.” What we discovered was a company with a strong, accurate idea of who it was and the space it commanded. “They knew themselves very well,” says Angela Wenner, Campbell, Harrington & Brear’s director of new business development. “They weren’t grasping for an identity, but they were having trouble articulating that identity.”
What they needed, we determined, was an overall polishing of the brand and the development of tools – both traditional and digital – which would allow LSGPA to efficiently execute a consistent marketing strategy. Our goal was the creation of a more current, cutting edge presentation platform, more in line with – and attractive to – the type of burgeoning high-tech companies they seek to serve.
We advanced the logo, taking its basic footprint and giving it dimension. We crafted a slogan – Leading Ideas to Market.SM – that more clearly conveys their mission and role in the commercialization of life sciences innovations.
But our most important service was helping them take advantage of newer, better, more efficient marketing media tools available for pushing information outward toward their audiences. “They really hadn’t had a chance to focus on high-potential tools such as social media or a website that clearly and effectively serves information and is optimized for search engine visibility,” explains Angela.
Their new website, designed, written and built by CH&B, launched November 1 and now serves as a full presentation of the refurbished brand and the tremendous resources LSGPA has to offer.
If you think your brand needs a check-up, email Angela.
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