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Advertising Agency Allan Pettit Angela Wenner Be Moved! Brand branding Campbell Harrington & Brear Central PA CH&B CH&B Advertising Agency Craig Trebilcock Dayli dental Digital age Downtown York email campaign email marketing fly fishing food styling FTP Harley Davidson Joe Szala John Hoch Kris (Sheetz) Heilman Kris Heilman Lower Dean River Mark Leinaweaver Mel Campbell Michael Waltemeyer Mid Atlantic motorcycle New Media non-profit PA packaging partnership PediaGel Philly Cheese Steak Preventech Pro-Bono restaurant Search Engine Marketing SEO South centrial PA Steel head trout The Playing Field website YMCA York Chamber York County Chamber of CommerceMay 31st, 2011
Posted By: Mel Campbell, Jr.
“Without question, this website advances the development and use of future hospital sites,” states Mel Campbell, “as well as sites across a range of industries. It also features an information architecture that allows visitors to get to the content they need and want, quicker.”
Roughly two years ago, Holy Spirit and Campbell, Harrington & Brear embarked on a new media strategy for the hospital. One key component to the strategy was the development of a new website. Not just any new site, but a site that would be fully managed by the hospital, without having to drag in the IT people or a third-party provider for every change.
There were other important objectives, too. They wanted the site to better target the hospital’s audiences with cleaner messaging. They desired quicker, easier access to the “library” of information. They also asked us to market the hospital’s Centers of Excellence, promote the brand better, and develop greater search engine optimization (SEO). CH&B’s New Mammoth Content Management System (CMS) Site Introduces New Simplicity to Management of Large Websites continued »
Filed in CHB Posts, CHBlog, Self Promotion - one response
May 19th, 2011
Posted By: Mel Campbell, Jr.
Today is a great day for York County, for Craig Trebilcock and for Campbell, Harrington & Brear advertising agency. Tuesday, Trebilcock, the candidate CH&B represented for Judge of the Court of Common Pleas of York County, won the top spot in a seven-person race for two available seats on the bench.
Not only did Craig win, he hammered the competition. Trebilcock came very close to receiving double the votes of his nearest competitor! That is incredible to begin with, but to do that in a seven-person field is amazing!
The Craig Trebilcock Victory: Lessons from a Textbook Campaign continued »
Filed in CHB Posts, CHBlog, Self Promotion, The Know-How Exchange - 0 comments