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    April 20th, 2011
    Posted By: Allan Pettit

    Reader Digest Page ImageImagine if you bought a case of your favorite beverage every month: Twenty-four bottles of soda or beer, every 30 days, just like clockwork.

    Then one day you walk into the store and the owner greets you with unmasked glee. He gives you a big hug, tells you to close your eyes, and walks you toward a new display. He then says, “Open your eyes!” And there it is, this month’s incredible special: You get 29 bottles – that’s right, five more than usual – for twice as much money.

    Reader’s Digest: Just How Stupid Do They Think We Are? continued »


    Filed in CHB Posts, CHBlog - 0 comments

     

    April 18th, 2011
    Posted By: Allan Pettit

    Dental Products Report is arguably the dental industry’s leading magazine, with a monthly circulation exceeding 150,000.

    Each December, the magazine wraps up the year with a series of industry-related “Best of…” lists, ranging from the Best New Products and Top New Materials, to Most Read Articles and Best Ad Campaigns.

    CH&B Ad Receives Top 10 Recognition continued »


    Filed in CHBlog, Self Promotion - 3 responses

     

    April 15th, 2011
    Posted By: Allan Pettit

    Knouse Totally Fruit - Mix BerryIn the advertising business, your creative life often intersects with your personal life.

    Much of the time it’s not a total surprise – like when you’re watching your favorite show and see an agency produced TV commercial, or when you’re on the Internet and you encounter a digital ad that you helped produce.

    Good Housekeeping’s Approval Is Good Enough for CH&B continued »


    Filed in CHBlog, Packaging - 0 comments