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Posted By: Mel Campbell, Jr.
It all starts with a strategic marketing plan.
{Fact #12 … None of these new digital media tools means a thing without a strategic marketing plan.}
What’s new? Everything should start with a plan. But what’s new with digital media is this: A plan is not only fundamental, it is essential. Internet media is unique in the sense that all components have to be interconnected or it won’t work. Because the main purpose for doing any of these things – social networking, blogging, Tweeting, etc. – is to generate Search Engine Optimization (SEO).
Plopping down a new website and scuffling some social networking around won’t get you anywhere. They must dovetail together. And they must dovetail together with whatever else your company is doing in advertising and marketing.
Beware the New Digital Age…Part 4: “Good Luck” continued »
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July 6th, 2010
Posted By: Mel Campbell, Jr.
Let’s face it, if you are the slightest tech savvy you were barely grasping the many new and exciting features of websites … RSS feeds, blogs, galleries, forums, analytics, microsites. Then, no sooner did you hear about a PURL when e-blasts popped up and someone mentioned SEO. Then SEM. Then, wow, social networking became the rage with Facebook, LinkedIn, Plaxo, when bam, Twitter hit the vernacular. Well guess what, mobile marketing is now exploding here in the states and QR code is coming on strong. QR code?
Oh, and let’s not forget digital media hybrids. The real “workhorses” like online print ordering for all internal forms, reports and documents; databases; FTP sites; direct-to-print, digital archiving, and e-commerce.
How does someone keep up with all of it? The answer? No one person can.
{Fact #8 … No single person knows and understands everything about the new digital world. No one.}
Beware The New Digital Age…Part 3: “The Truth” continued »
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