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Posted By: Mel Campbell, Jr.
Welcome to the new digital age of communication, or “New Media” as it is called (presently transitioning to Interactive Media, Digital Media or Internet Media). You know, websites, digital archiving, e-commerce, jumpdrive marketing, FTP sites, social media advertising, whatever.
As a business person, you have a gut feeling that you need to enter this new world of electronic digital media sooner than later. That is a correct assumption.
But, on the other hand, you don’t know enough about this new world to make an informed decision on how to be a part of it. That too is correct.
{Fact #5 … If you are waiting for all the information before you make your move it will never happen!}
Beware the New Digital Age…Part 2: “The Playing Field” continued »
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June 4th, 2010
Posted By: Mel Campbell, Jr.
In the new world of digital marketing and advertising a lot has changed in the last three to four years. And, in fact, the change is accelerating as we speak.
{Fact #1 … This piece on “Beware the New Digital Age” is plain talk on something you will never completely understand. But you better get a grasp of it now or it may take your business years to recover. If it recovers at all !}
This acceleration, coupled with the recent historic economic meltdown, created a huge paradigm shift in our economy, in our companies, and in the way we are going to do – or need to do – business in the future.
Beware the New Digital Age…Part 1: “What Happened?” continued »
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