2010 March: Campbell, Harrington & Brear

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Don’t Be Late for the Next Party!

March 8th, 2010
Posted By: Allan Pettit

If you are ready when the next economic recovery starts, your company will be well positioned for years to come. Now’s the time to start planning.

As the experts say, it is impossible to predict when an economy is going to turn around.

Companies have no control over that.

But companies do have control over preparing for the economic upturn. And it is essential that you be ready when the moment is right.

Well-prepared strategic marketing and advertising plans – and production of the items necessary to execute those plans – take time. Shorter timelines are certainly possible, but it typically takes six to nine months to turn initial talks into well-oiled campaigns with products “in the can” ready for launch.

In most cases the prep work doesn’t require big dollars – probably 10% of your normal advertising budget. But it does require a schedule and your commitment to get it done.

Don’t Be Late for the Next Party! continued »

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