2010 February: Campbell, Harrington & Brear

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Getting a Pound of Ooomph! from an Ounce of Budget.

February 24th, 2010
Posted By: Allan Pettit

Members, associates and the rest of us tend to see the YMCA of York and York County from ground level. As the Y’s CEO, Larry Richardson sees it from the sky.

He sees a regional treasure, one that serves 38,000 people a year in its four area locations.

He sees a community resource that benefits youth and strengthens families and seniors by providing athletic, fitness, intellect and character-building opportunities that throw open doors to new possibilities.

He sees an organization so intent on embracing everyone, it offers financial assistance, including Membership for All, which makes membership available to the entire community through an income-based sliding fee scale.

Finally, he sees an undisputed leader, one that has invested more than $27 million in local community redevelopment, converting trouble spots, eyesores and other pockets of urban blight into retail and residential properties that beautify the neighborhood and generate tax revenue.

Getting a Pound of Ooomph! from an Ounce of Budget. continued »

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Mobile Marketing. Is it Right for You?

February 23rd, 2010
Posted By: Allan Pettit

On paper, mobile marketing is a pretty sweet weapon, especially now that mobile devices are selling at four times the pace of PCs.

If you see value in Internet ads, mobile marketing delivers that and more. Specifically, it gives you the ability to:

• reach people who have already expressed interest in your brand

• reach them immediately

• reach them on a device that’s as convenient, personal and ever-present as a hand

• track your ad’s effectiveness.

First, the basics.

The consumer’s engagement in mobile marketing begins with your ad, email or social media message that explains your promotion and convinces the consumer to respond to your short code. That response is your invitation in.

Mobile Marketing. Is it Right for You? continued »

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Lessons Learned In the Kitchen

February 12th, 2010
Posted By: Angela Wenner

I recently had the opportunity to see a celebrity chef in action. Chef Pippa Calland was the first winner of the Food Network’s reality competition show, Chopped, and appeared at the York Builders Home Show in early February. Campbell, Harrington & Brear handles the advertising and promotion of the Home Show, and had made the arrangements with Pippa to appear on Sunday of the show. (Thank you to CH&B designer and fellow foodie Kristina Sheetz for the suggestion!)

A temporary kitchen island with an electric induction cooktop was provided by L.H. Brubaker Appliances. Pippa had no sink, very little counter space, and only a few ordinary ingredients from which to demonstrate her culinary skills. Her challenge was to prepare a weeknight meal using typical ingredients found in everyone’s kitchen.

Lessons Learned In the Kitchen continued »

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