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Advertising Agency Allan Pettit Angela Wenner Be Moved! Brand branding Campbell Harrington & Brear Central PA CH&B CH&B Advertising Agency Craig Trebilcock Dayli dental Digital age Downtown York email campaign email marketing fly fishing food styling FTP Harley Davidson Joe Szala John Hoch Kris (Sheetz) Heilman Kris Heilman Lower Dean River Mark Leinaweaver Mel Campbell Michael Waltemeyer Mid Atlantic motorcycle New Media non-profit PA packaging partnership PediaGel Philly Cheese Steak Preventech Pro-Bono restaurant Search Engine Marketing SEO South centrial PA Steel head trout The Playing Field website YMCA York Chamber York County Chamber of CommerceOctober 21st, 2009
Posted By: Angela Wenner
Industry experts are projecting a 4.5 percent annual rise in U.S. demand for dental products through 2012, citing favorable population trends, continued interest in cosmetic dentistry and growing concern about overall good health.
Unfortunately, that rising tide won’t necessarily lift your sales. Markets don’t demand what they misunderstand … or, worse, miss altogether…
Download Our FREE White Paper On New Media Trends and Tactics
We’d like to help by offering you an informative free white paper on new media trends and tactics, titled “The Tooth is Out There.” It offers many ideas that might help you get started on the road to more effective marketing in this brave new world.
Dental Product Demand to Rise: We Can Help You Capitalize. continued »
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October 14th, 2009
Posted By: Mel Campbell, Jr.
There are all kinds of weapons in the marketer’s arsenal. But for pure branding power, few deliver the goods like television. Its combination of sight, sound and “targetability” make it uniquely effective for building brand awareness, market share and geographic growth.
For years, the personal injury law firm of Martz & Gaily had confined its marketing to outdoor, radio and telephone directories. While all were effective, it was time to revamp the strategic advertising plan to take the firm to the next level. That meant adding TV advertising.
Building Brand Awareness 30 Seconds at a Time. continued »
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October 5th, 2009
Posted By: Angela Wenner
I’m getting ready to leave tomorrow for the AIGA Make/Think design conference held in Memphis. The design conference celebrates design excellence, reinforces friendships and connections, and stimulates thinking about the critical issues that surround design practices.
As a designer, having the chance to attend an event like this is an outstanding opportunity. A four-day long conference which will revolve around absorbing, learning and stimulating my creative mind. Just to name a few of the people who will be helping me with this process are Stefan Sagmeister, graphic designer, typographer and founder, Sagmeister, Inc.; Michael Bierut, designer and partner, Pentagram; Ben Blumenfeld, communication design manager, Facebook; David Butler, vice president of global design, The Coca-Cola Company; Khoi Vinh, design director, NYTimes.com.
What a “Tweet” Idea! continued »
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