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Advertising Agency Allan Pettit Angela Wenner Be Moved! Brand branding Campbell Harrington & Brear Central PA CH&B CH&B Advertising Agency Craig Trebilcock Dayli dental Digital age Downtown York email campaign email marketing fly fishing food styling FTP Harley Davidson Joe Szala John Hoch Kris (Sheetz) Heilman Kris Heilman Lower Dean River Mark Leinaweaver Mel Campbell Michael Waltemeyer Mid Atlantic motorcycle New Media non-profit PA packaging partnership PediaGel Philly Cheese Steak Preventech Pro-Bono restaurant Search Engine Marketing SEO South centrial PA Steel head trout The Playing Field website YMCA York Chamber York County Chamber of CommerceAugust 24th, 2009
Posted By: Allan Pettit
Calling it “a real game-changer,” Mel Campbell, president of Campbell, Harrington & Brear Advertising Agency, has announced a new partnership with Joseph Szala, one of the region’s leading experts in new media and web development.
Szala, who has been in web development since 1999, started Vigor, a branding, interactive and marketing firm, in 2002. More recently, he launched Blabberbug.com, a restaurant referral and members reward site.
Joseph offers the ability to code a robust website, design brands on a Madison Avenue level, and implement new media into an effective strategy.
More importantly, Mel says, Joseph has the ability to strategize in ways that turn social media tools into website traffic.
“We now have an inhouse expert who is second-to-none in new media, web development and anything else on the bleeding edge of 21st century communication technology,” says Mel.
New Partnership Puts CH&B “On Bleeding Edge” of New Media continued »
Filed in CHB Posts, CHBlog - 0 comments
August 3rd, 2009
Posted By: Allan Pettit
Fast, flexible companies are like great running backs. Give them a sliver of space and – BAM – they’re running toward daylight.
Consider Preventech, a North Carolina-based, longtime CH&B client that develops and markets preventive care products to the dental industry.
Here was the scenario: The market leader in in-office fluoride gels all but abandoned dealer distribution; category brand advertising in dental hygiene publications had disappeared; and the top players had little product differentiation.
After determining the opportunities for differentiation were flavor, color and packaging – BOOM – Preventech was on the attack…with CH&B, their equally agile agency.
Filed in Case Studies, CHB Posts, CHBlog, Dental Industry - 0 comments
August 3rd, 2009
Posted By: Allan Pettit
There’s no telling how many people will attend the Saturday, August 2nd “Save Our Plant Ride and Rally” at Sovereign Stadium in York.
But one thing’s certain: 2,000 of them will come away with a pretty cool t-shirt, designed by our own Kris (Sheetz) Heilman.
Fox 43 is organizing the Save Our Plant Ride and Rally to show community support for the York, PA, Harley Davidson plant’s continued operation and to encourage everyone to preserve this great source of local manufacturing pride. Economic pressures have forced Harley officials to explore every opportunity to reduce costs – including the possible closing of the York plant.
Knowing that t-shirts go with Harleys like black leather and chrome, Fox 43 decided the rally needed a shirt of its own. Dave Farish, Fox 43’s creative services director, wasn’t sure exactly what they wanted, but he knew “there’s a huge element of coolness that had to be part of it.”
When the Community Comes Calling…Shirt Happens continued »
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