2009 April: Campbell, Harrington & Brear

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Get the Most Out of Your Search Engine Marketing

April 14th, 2009
Posted By: Allan Pettit

Search Engine Marketing (SEM)

The Internet bustles with search engine activity, as people all over the world pepper Google, Yahoo and their brethren with one query after another.

A lot of times your company is the best answer to a given query. Yet your company’s name is buried beneath dozens, hundreds or thousands of competitors.

Don’t despair. When there’s too much search competition for common keywords and phrases, you can always buy traffic through search engine marketing (SEM). It’s a cost-effective way to target specific queries, purchase competitive keywords, and post advertisements on the search results pages.

And the best news is, you don’t pay for mere exposure. You only pay when someone clicks through to your website.

Your cost is determined by a bidding system, where the highest bidder gets the best placement.

Bids are placed on each keyword and ad grouping, and assigned specific targeted ads. To maximize your SEM dollars, you have to continuously monitor your program with on-going performance reviews and a studied tweaking of your ad message and bids.

By altering ads and bids based on performance evaluation you optimize click-throughs and ROI. And because keywords are purchased on a pay-for-performance basis, you can easily control the amount you spend on search marketing.

Talk to us. We can help you get more kick from pay-per-click and generate quality traffic that converts to sales. Find out more by emailing our Director of Business Development Angela Wenner,angela@chbadv.com, or calling her at 717.846.2947.

See our online portfolio at www.chbadv.com.

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The Voice of a Friend.

April 13th, 2009
Posted By: Allan Pettit

For nearly 40 years, Harry Kalas would come into my house or ride with me in my car and talk to me about baseball.

In the very beginning, he talked to my father and I. Much later, he talked to me and my children.

So it was especially meaningful to learn of Harry’s passing yesterday during a phone call from my 20-year-old son Nate.

Harry was the voice of Phillies baseball since 1971. He had narrated the Phillies’ oh-so-close teams of the late 70s. He had given me blow-by-blow accounts of the World Championship team of 1980 and the shaggy pennant winning team of 1993, as well as all the dead-teams-walking that had often epitomized Phillies baseball. Then last year, of course, he gave voice to their World Series winning season.

The Voice of a Friend. continued »

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