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Advertising Agency Allan Pettit Angela Wenner Be Moved! Branding broadcast Campbell Harrington & Brear Central PA CH&B CH&B Advertising Agency Craig Trebilcock Dayli dental Dentistry Digital age Downtown York email campaign email marketing fly fishing FTP Healthcare Higher Education John Hoch Kris (Sheetz) Heilman Lower Dean River Media Buying Mel Campbell Michael Waltemeyer Mid Atlantic New Media non-profit packaging PediaGel Political Campaigns Preventech Pro-Bono Search Engine Marketing SEO Service Industries South centrial PA Steel head trout The Playing Field TV website Website design websites YMCA York Chamber York County Chamber of Commerce York County Special Olympics Celebrity Golf ClassicDecember 22nd, 2009
Posted By: Allan Pettit
In business, it helps to have your head on a swivel.
That’s how Preventech, a CH&B client that develops and markets preventive care products to the dental industry, became aware of important changes in the fluoride varnish category.
The category leader – with 82 percent share – was swallowed up in an acquisition and the new owners promptly released the leader’s sales force. Other brands had evident product problems or little enthusiasm for marketing.
Knowing the varnish application process is a pain for the dental hygienist, Preventech created Vella™, a fluoride varnish with innovative application tools geared toward simplifying the process.
Working with the client, we created a strong, differentiating ad message that sells simplicity and touts the way Vella eliminates problems common to the competition.
Continue reading “CH&B Staying Busy On The Launch Pad.” »
Filed in CHB Posts, Dental Industry, Healthcare - 0 comments
November 16th, 2009
Posted By: Allan Pettit
Teeth-bleaching has been taking off. Yet studies show more than 80 percent of patients experience sensitivity during the bleaching process.
Market share for take-home products to treat that sensitivity is up for grabs. The category was shaken up following an acquisition, changes in distribution channels, companies losing focus and a general marketing malaise.
Preventech sensed an opportunity for a proven marketer to partner with supportive dealers to capture more of the market for the distributor network.
They developed and introduced Dayli, one of the only competitors to offer a colorless formula. CH&B took that advantage and helped to package it as a clear advantage for products used on teeth that are being bleached. Meanwhile, the business model clearly works too: Dealers sell to dentists who recommend Dayli at the point of sale.
As with Preventech’s other two launches (PediaGel and Vella) during an active seven-month period, CH&B helped to make it happen through strategic consultation, packaging, trade ads, a sell sheet, digital ads, web updates and PR.
Filed in CHBlog, Dental Industry, Healthcare - 0 comments
