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Advertising Agency Allan Pettit Angela Wenner Be Moved! Brand branding Campbell Harrington & Brear Central PA CH&B CH&B Advertising Agency Craig Trebilcock Dayli dental Digital age Downtown York email campaign email marketing fly fishing food styling FTP Harley Davidson Joe Szala John Hoch Kris (Sheetz) Heilman Kris Heilman Lower Dean River Mark Leinaweaver Mel Campbell Michael Waltemeyer Mid Atlantic motorcycle New Media non-profit PA packaging partnership PediaGel Philly Cheese Steak Preventech Pro-Bono restaurant Search Engine Marketing SEO South centrial PA Steel head trout The Playing Field website YMCA York Chamber York County Chamber of CommerceSeptember 10th, 2010
Posted By: Allan Pettit
Mike Tanner likes a challenge. But some challenges are bigger than others.
Like the cheese steak restaurant he set his eyes on in a mall food court. Lisa, his wife, winced when she first saw the place.
“You’ve gotta be kidding me,” she remembers saying. “It was run into the ground. Not only was it filthy and disgusting, the place was nondescript. It had no branding at all.
“I said, ‘We need to close this and revamp totally. I’m going home to call Mark Leinaweaver.’”
Mark is creative director for Campbell, Harrington & Brear. Lisa saw him as the one missing ingredient in this recipe for success.
Filed in Case Studies, CHB Posts, CHBlog - 0 comments
February 24th, 2010
Posted By: Allan Pettit
Members, associates and the rest of us tend to see the YMCA of York and York County from ground level. As the Y’s CEO, Larry Richardson sees it from the sky.
He sees a regional treasure, one that serves 38,000 people a year in its four area locations.
He sees a community resource that benefits youth and strengthens families and seniors by providing athletic, fitness, intellect and character-building opportunities that throw open doors to new possibilities.
He sees an organization so intent on embracing everyone, it offers financial assistance, including Membership for All, which makes membership available to the entire community through an income-based sliding fee scale.
Finally, he sees an undisputed leader, one that has invested more than $27 million in local community redevelopment, converting trouble spots, eyesores and other pockets of urban blight into retail and residential properties that beautify the neighborhood and generate tax revenue.
Continue reading “Getting a Pound of Ooomph! from an Ounce of Budget.” »
Filed in Case Studies, CHB Posts - 0 comments
September 15th, 2009
Posted By: Allan Pettit
CH&B is delighted to announce the launch of the new Accomac Inn website.
The Accomac Inn, for decades one of Central Pennsylvania’s most elegant restaurants, needed a brand new website – one as fresh as the redefined Inn itself.
Not only had the Accomac renovated its interior, making it lighter, brighter and more welcoming, it had transformed its menu too, thanks to a whole-hearted commitment to serving only the freshest local seasonal fare.
Our job was to conceive, design and construct a website as appetizing as this new Inn experience. What we delivered is something that they will be able to savor for a long, long time.
While touring the site at www.accomacinn.com, take a moment to visit the blog. Not only does it enable the Accomac to inform its customers about a range of issues in real time, it also plays a big role in search engine optimization.
Continue reading “Scrumptious New Website For Gourmet Restaurant” »
Filed in Case Studies, CHB Posts, CHBlog - 0 comments
August 3rd, 2009
Posted By: Allan Pettit
Fast, flexible companies are like great running backs. Give them a sliver of space and – BAM – they’re running toward daylight.
Consider Preventech, a North Carolina-based, longtime CH&B client that develops and markets preventive care products to the dental industry.
Here was the scenario: The market leader in in-office fluoride gels all but abandoned dealer distribution; category brand advertising in dental hygiene publications had disappeared; and the top players had little product differentiation.
After determining the opportunities for differentiation were flavor, color and packaging – BOOM – Preventech was on the attack…with CH&B, their equally agile agency.
Filed in Case Studies, CHB Posts, CHBlog, Dental Industry - 0 comments
March 17th, 2009
Posted By: Allan Pettit
Lori Gillon, executive vice president of the York County Builders Association, was six months into a promising relationship with a new marketing firm when the roof fell in.
A routine November call to the firm – the winner in an arduous agency search undertaken in the spring of 2008 – revealed that the agency’s phone had been disconnected.
Worse, the Home Show – her Association’s premier event – was less than three months away. Looming even sooner was the scheduled launch of a proposed rebranding effort. Faced with a lot of work and a little time, Lori called Angela Wenner, CH&B’s director of new business development.
The two had shared lunch over the summer after meeting in their golf league. Of particular appeal, given this new development, was the stability suggested by our 30-plus years and the fact that every one of our 10 employees has been here at least eight years.
Continue reading “York Builders Turn to CH&B to Build a Stronger Identity” »
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