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Posted By: Allan Pettit
Mike Tanner likes a challenge. But some challenges are bigger than others.
Like the cheese steak restaurant he set his eyes on in a mall food court. Lisa, his wife, winced when she first saw the place.
“You’ve gotta be kidding me,” she remembers saying. “It was run into the ground. Not only was it filthy and disgusting, the place was nondescript. It had no branding at all.
“I said, ‘We need to close this and revamp totally. I’m going home to call Mark Leinaweaver.’”
Mark is creative director for Campbell, Harrington & Brear. Lisa saw him as the one missing ingredient in this recipe for success.
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