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Posted By: Mark Leinaweaver
Ever since it was announced that Nebraska would be added to the conference, I knew this was going to happen – the unveiling of a new brand mark for the Big 10.
I actually had spent some time thinking what a challenge it would be to top the hidden “11” that was embedded in the Big 10 logo after Penn State was annexed. What would you do, I wondered, if there were 12 teams or 13?
When I saw the new stacked version, my first impression was less than enthusiastic. But as I looked at the flexibility of the applications and the use of just the “B1G” with the subtle Ten, I quickly saw its full value as a successful mark.
Like all great logos, the success is in the simplicity. And it has meaning, too. BIG, with its bold slab serif type, represents this powerful consortium of universities and provides legibility across many mediums from golf shirts to TV spots.
But I have to admit, the previous Big Ten logo is still one of my personal favs.
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