Campbell, Harrington & Brear

March 7th, 2013
Posted By: Allan Pettit

When the largest networking software company in the world needed a marketing intervention to boost short term revenue and regain market credibility, it named Jim Perkins North America platform marketing manager. His integrated marketing campaigns eventually generated over $23 million in tracked revenue, restoring vitality to the Novell brand.

When McCormick needed a merchandising solution that would simplify inventory control for retailers and make it easier for consumers to find its spices, it turned to Jim Perkins. Jim and his design team developed a reloadable, on-shelf merchandising system that dramatically simplified the restocking process and created a McCormick-branded wall in your local grocer’s spice aisle.

And when CH&B, a highly successful ad agency now celebrating its 35th year, went looking for the type of experienced industry visionary necessary to help our clients reach the next level and beyond, we too turned to Jim Perkins.

He’s a proven winner, he is now our executive vice president, managing director, and he’s ready to help you grow your business.

Jim brings a high level of action-oriented, results-driven ingenuity that has paid big dividends for national brands and global corporations.

CH&B President and Founder Mel Campbell couldn’t be more pleased: “Jim has a ton of experience both on the client and agency side, which makes for a powerful combination that promises to really enhance the services we provide our clients. We are extremely excited to have someone of Jim’s caliber join our company.”

In addition to his time at Novell, Jim served as director of marketing and corporate communications for emWare, Inc., a subsidiary of Panasonic Corporation that develops device networking software.

His strategic marketing and brand management expertise spans a vast array of venerable brands, including Coke, CoverGirl, OLAY, Black and Decker, DEWALT and Intel.

“That’s one of the things that I believe has helped me to understand what a client is going through and enabled me to empathize,” Jim says. “That experience adds meaning and conviction to my pledge that we are an extension of your marketing department. I look at your challenges the same way you do, as a partner who’s been through what you’re going through.”

More recently, he returned to the agency side, working for a pair of large Baltimore area B-to-C and B-to-B firms while settling in the York area with his wife, three children and two golden retrievers. Continue reading “CH&B Adds Big Hitter to Powerful Lineup” »

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October 10th, 2012
Posted By: Allan Pettit

A series of CPA firm mergers had created a vacuum in the regional accounting world.

Many small to mid-sized companies – those with revenues of between $2 million and $50 million – suddenly found themselves neglected in the shuffle of the newly merged mega-firms.

Rotz & Stonesifer PC was perfectly positioned to step up and serve companies of this size. The only thing it lacked was the branding platform necessary to reach and inform the company presidents, CFOs and CEOs.

The firm came to us for help, and we’ve responded with a rebranding effort that will enable Rotz & Stonesifer to cast a wider net into this deeper pond. You can get a first look at their website – the center of their new brand’s universe – here.

Fact is, Rotz & Stonesifer knows business. They speak their clients’ language. And they go beyond the science of accounting into the special art that separates valued business advisers from mere number-crunchers.

So our creative concept uses the slogan “Let’s talk,” with dialog balloons as the main graphic element to promote that strategic position. Not only do the balloons reflect the two-way flow of communication between clients and the professionals at Rotz & Stonesifer, they also suggest the relationships Rotz & Stonesifer seeks to build –relationships that will help their clients through the ever-changing maze of accounting regulations and business ups and downs.

The SEO-optimized website is fully content-managed, which means Rotz & Stonesifer will easily be able to keep its content fresh, relevant and attractive to Google, Yahoo, Bing, etc., making it easier to be found by those presidents, CFOs and CEOs.

Further, the platform is flexible enough that it will allow us to “talk about” other important Rotz & Stonesifer services, such as personal wealth management and tax advice, payroll processing, peer review, and HR assistance.

The brand is being supported through emails, literature, PR, social media and other elements to be determined.

To discuss this brand and website – or yours – email Mel Campbell or email Angela Wenner, or call them at (717) 846-2947.

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June 19th, 2012
Posted By: Allan Pettit

Today is officially the first day of the rest of Christian Gloss’s life.

That’s right, our web developer did the cap and gown thing yesterday, receiving his Bachelors of Science degree in web design and interactive media from the Art Institute of York, PA.

Not only did he graduate with honors (3.92 gpa), he was awarded the Academic Director’s Merit Award, of which only one is given per graduating class.

The award, bestowed by the school’s faculty, recognizes an individual “as worthy of citation for attitude, virtue, and accomplishments characteristic of a professional.”

Then again, Christian has been a certified professional for months here at CH&B, juggling his duties as our web developer with his demands as a student. And he’s also a guy who ran his own web development business for years before deciding to return to school. He’s got it down.

So a tip of the old mortarboard to Christian for presenting the same excellence in the classroom that he brings to our offices every day of the workweek.

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March 28th, 2012
Posted By: Allan Pettit

Yeah, politics can get ugly, but they can be a thing of beauty, too.

Campbell, Harrington & Brear has handled a lot of campaigns over the years, helping to brand everything from township supervisors and mayors and judges to Sean Summers, who seeks to become the Republican nominee for Pennsylvania’s new 4th Congressional District.

Few have been more challenging and enjoyable than this one. Due to the surprise retirement of the seated U. S Congressman Todd Platts, we had 93 days to the Primary when Sean came to our door … 93 days to create a brand, a look and a message that would differentiate Sean from the crowd of seven candidates … 93 days to get a read on the newly drawn District … and 93 days to help Sean overcome the significant advantage in name recognition owned by the two career politicians who entered as early favorites.

But as part Sean’s outstanding team of advisers, we’ve seen the campaign come a long way. It is Sean who marshaled the most impressive army of enthusiastic volunteers. It is Sean who saturated the market with a clean, clear message long before the others even stirred. And it is Sean who is wearing the campaign’s mantle of leadership.

Working with people like Sean is what keeps us above the muddy waters of politics. Our commitment is to represent individuals of the highest personal integrity – good people who honestly wish to serve, as opposed to those more intent on feeding from the public trough.  That’s why we have never run a negative campaign.   And that’s why our company has a phenomenal winning record in political campaigns.

And there’s no question regarding Sean’s character. He’s the attorney who represented Albert Snyder, at no cost, against Westboro Baptist Church (the hateful group that disrupts military funerals), in a case that lasted nearly five years and went all the way to the Supreme Court.

Although time is short, there’s still a long way to go. Sean’s running hard. He’s truly living up to his brand: “A Leader. Not a Politician.” And by doing so, he’s coming down the stretch with a great deal of momentum.

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February 20th, 2012
Posted By: Allan Pettit

Packaging is too important to trust to just anyone. You need a partner with real design sense, a passion for detail and, perhaps most importantly, experience.

There are too many potential pitfalls: too many i’s to dot, too many numbers to slot, and too many other packages shouting from the shelves. Often it’s a small canvas, so form and function must work together seamlessly. And in certain segments, the biggest challenge can be striking the right balance between eye-catching design and regulatory compliance.

When you have a trusted packaging partner like Campbell, Harrington & Brear, your life becomes simplified. Whether you need a new design or an update, we’re ready to apply our decades of packaging design, testing and production experience toward meeting your needs.

Over the years, we’ve done a lot of packaging for a lot of products – from food and computer software to grass seed and beer. We’ve designed packaging for everything from prescription products to peat moss. That’s a broad base of experience.

But it goes beyond having the packaging design chops and the detail orientation necessary to see a project through to a pretty, accurate conclusion.

For consumer products, we collaborate with leading research firms on studies that test food labels on simulated store shelves, tracking eye movements to determine not only whether the designs are influencing the shopper to choose one brand over another, but also which elements in the design (brand mark, photograph, product descriptor) are most effective in capturing the consumers’ attention.

We also facilitate consumer focus groups on behalf of food manufacturers to gain insight on perceptions about core products and brands, and to explore the potential of new products being developed.

When you blend that degree of experience and elbow grease with a keen attention to detail and a profound understanding of the process, you can be sure your package will not only be pretty and accurate, but effective as well.

For more information, call Angela Wenner, (717) 846-2947, or send her an email.

 

 

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January 9th, 2012
Posted By: Allan Pettit

Mel Campbell, president and founder of Campbell, Harrington & Brear Advertising Agency, of York, PA, has been asked to serve as a judge for the Charleston (South Carolina) Ad Club ADDY® Awards competition later this month.

This is the opening round of a three-tier, national competition conducted annually by the American Advertising Federation (AAF), the oldest national advertising trade association. AAF represents a national network of 200 ad clubs across the country and 40,000 professionals in the advertising industry. The Charleston competition is expected to attract nearly 300 entries.

All across the country, local entrants will be vying for recognition as the very best in their markets. At the second tier, local winners will compete against other winners in one of 14 District competitions. District winners then advance to the third tier, the national ADDY® Awards competition.

Under Campbell’s guidance, Campbell, Harrington & Brear has won more than five dozen ADDY awards, including two for Best of Show, as well as numerous regional, national and international awards in a range of media.

“I am really looking forward to seeing, appreciating and evaluating the great work produced by the talented Ad Club members in the Charleston region,” Campbell says.

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December 21st, 2011
Posted By: Allan Pettit

For Rick Smith, York, PA’s leading realtor, a genuine smile and warm handshake are his trademarks. Rick has provided his clients with the highest level of personalized service for over 30 years, relying heavily on face-to-face interactions to build his business.

But to continue being the area’s most successful Realtor, Rick had to become the area’s most progressive Realtor, too.

So we suggested that Rick and his team develop a phone app as part of their marketing strategy.

What is an app?

Apps act as mobile websites for the ever-changing landscape of smartphones. Typically, an app is developed to be downloaded onto mobile devices. The cool thing about apps is they make it easy for your target audience to immediately discover your new services and promotions. Plus, apps can be changed or updated quickly and easily. Apps also build brand loyalty, which is especially important in this digital age.

In addition to serving as a quick portal to your products or services, apps can also play a key role in promotional launches or B-to-B customer service.

Bottom line: With apps, immediate customer interaction is just a tap away.

About The Rick Smith App

We proposed something that would deliver a real market service, while driving leads to the Rick Smith Team and providing user data in real time.

The result is a branded app that feeds local and national MLS listings to a prospective home buyer’s cell phone and provides multiple search capabilities.

For every property that a home buyer is interested in, a phone call or email can be sent directly from the app to the Rick Smith Team, whether it is a Rick Smith listing or not.

Consumers want instant gratification, and marketers want to connect with those consumers at their peak moments of need or interest. This app provides both, and by positioning Rick as the first agent in York County to come out with an app, we reinforced the Rick Smith Team’s brand as the leader in the marketplace.

To support the launch of the app, we created newspaper ads and a digital billboard announcing the app to the marketplace.

The app has resulted in hundreds of searches leading to increased phone and email activity for the Rick Smith Team.

To try the app yourself, text RST3 to 87778, or visit www.ricksmithteam.com and click on the Download App icon.

A well thought-out app might be able to help you better serve your customers while better defining your brand. To discuss whether an app is appropriate for your business, email Angela Wenner, director of new business development, or call her at (717) 846-2947.

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December 12th, 2011
Posted By: Allan Pettit

Mel Campbell, president and founder of Campbell, Harrington & Brear Advertising Agency, of York, PA, has been invited to serve as one of three judges for the AAF-Coastal Carolinas ADDY® Awards competition in Myrtle Beach, SC, in January of 2012.

Campbell will help to select the most outstanding of 150-plus entries for the local ADDY Awards competition (covering Florence, Georgetown and Myrtle Beach, South Carolina and Wilmington, North Carolina), the first of a three-tier, national competition conducted annually by the American Advertising Federation (AAF).

The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country.

Under Campbell’s guidance, Campbell, Harrington & Brear won more than five dozen ADDY awards, including two for Best of Show, as well as numerous regional, national and international awards in almost every medium … corporate design, print, packaging, and broadcast.

Concurrently, all across the country, local entrants will be vying for recognition as the very best in their markets. At the second tier, local winners will compete against other winners in one of 14 District competitions. District winners then advance to the third tier, the national ADDY® Awards competition.

Says Campbell, “I am honored to be selected to judge the Coastal Carolinas ADDYs competition.  The AAF-Costal Carolinas has a great number of advertising agencies, design firms, marketing organizations and PR companies that produce wonderful work … I can’t wait to see it!”

For more than three decades, Campbell, Harrington & Brear has been offering a full range of marketing and communication services to help clients cut through the confusion. Their services range from website design and construction to digital media, social networking and search engine optimization, as well as traditional disciplines such as TV, radio, outdoor and print advertising.

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December 8th, 2011
Posted By: Allan Pettit

Think it’s a good idea to do your own media buying? You are making a big mistake.

Fact is, if you’re placing your own media, you’re wasting your company’s money.

Don’t take it personally, but effective media buying is a profession. And just like Tom Brady can pass better than you and Pavarotti can sing better than you, a professional media buyer can strategically plan and cost-effectively buy media better than you too.

Our director of media strategy spends his entire day immersed in media alternatives, analyzing data, interacting with sales reps, ferreting out the truths beyond the promises, and drafting strategic plans that allocate media dollars in the most effective way for optimal results.

And with the rapidly evolving world of new media, the role of a media professional who understands this dynamic arena becomes even more essential.

Moreover, today’s media professional is able to ensure that your new media will interact and dovetail with your traditional media in ways that create greater impact.

Here are additional reasons why you should have a professional media strategist draft a well-conceived plan and place your media for you:

• You will be spending your money more efficiently by utilizing someone whose knowledge base is rooted in the how, where, when and how often of media.

• You will not be wasting money on media you shouldn’t be buying, like publications your target market doesn’t read, billboards in poor locations, radio stations that attract the wrong listeners, or search engine marketing that is poorly conceived and executed.

• A professional media buyer can help you obtain value-added packages due to strong relationships, negotiating savvy and volume buying.

• And with a professional media strategist, you don’t have to answer all those calls, meet with all those reps, and evaluate all those community requests. He does it for you.

Here’s the bottom line: Even if you don’t need our creative services, consider the value of enlisting our media purchasing services. It will save you money and hassle and maximize the return on your media dollars.

To discuss our media purchasing services, email Angela Wenner, director of new business development, or call her at (717) 846-2947.

 

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