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Advertising Agency Allan Pettit Angela Wenner Be Moved! Branding broadcast Campbell Harrington & Brear Central PA CH&B CH&B Advertising Agency Craig Trebilcock Dayli dental Dentistry Digital age Downtown York email campaign email marketing fly fishing FTP Healthcare Higher Education John Hoch Kris (Sheetz) Heilman Lower Dean River Media Buying Mel Campbell Michael Waltemeyer Mid Atlantic New Media non-profit packaging PediaGel Political Campaigns Preventech Pro-Bono Search Engine Marketing SEO Service Industries South centrial PA Steel head trout The Playing Field TV website Website design websites YMCA York Chamber York County Chamber of Commerce York County Special Olympics Celebrity Golf ClassicJune 27th, 2011
Posted By: Mel Campbell, Jr.
In today’s sales marketing and promotion world, your company’s website is your brand’s mothership, the living, pulsating heart of what is, hopefully, a contemporary media strategy.
Your blog; email blasts; social media accounts like Facebook, Twitter and Linked-In; phone apps; PURLs; QR codes; whatever … are just a few of the many new media tools that when working together will shape your brand, while directing traffic to your website. It is the interaction and linkage of these multimedia components that creates the SEO octane that lifts your company closer to the top of Page One on search engines, which strengthens your brand, enhances your image, increases sales, grows revenue …
That’s just a tiny slice of the new media market today. In many ways, the market is so brand new and so difficult to understand due to its constant evolution that few people have any real knowledge about it, much less a real understanding of how these new tools can help build their business. Continue reading “CH&B Interactive Media Seminars: Simplifying and Clarifying New Media” »
Filed in CHB Posts, CHBlog, Self Promotion, The Know-How Exchange - 0 comments
April 18th, 2011
Posted By: Allan Pettit
Dental Products Report is arguably the dental industry’s leading magazine, with a monthly circulation exceeding 150,000.
Each December, the magazine wraps up the year with a series of industry-related “Best of…” lists, ranging from the Best New Products and Top New Materials, to Most Read Articles and Best Ad Campaigns.
Continue reading “CH&B Ad Receives Top 10 Recognition” »
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May 29th, 2009
Posted By: Mel Campbell, Jr.
Last week, Campbell, Harrington & Brear was recognized by the York County Chamber of Commerce as one of three finalists for the Small Business of the Year Award.
Unfortunately, we did not take the top honor at the final ceremony: We were among three great companies and only one could claim the top prize.
Still, being one of three finalists for Small Business of the Year – out of all the small businesses in York County – is a huge honor for our company.
It says a lot about our commitment to producing the best advertising/marketing available anywhere. It says a lot about our extremely Continue reading “Chamber of Commerce Honors CH&B” »
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March 17th, 2009
Posted By: Allan Pettit
Lori Gillon, executive vice president of the York County Builders Association, was six months into a promising relationship with a new marketing firm when the roof fell in.
A routine November call to the firm – the winner in an arduous agency search undertaken in the spring of 2008 – revealed that the agency’s phone had been disconnected.
Worse, the Home Show – her Association’s premier event – was less than three months away. Looming even sooner was the scheduled launch of a proposed rebranding effort. Faced with a lot of work and a little time, Lori called Angela Wenner, CH&B’s director of new business development.
The two had shared lunch over the summer after meeting in their golf league. Of particular appeal, given this new development, was the stability suggested by our 30-plus years and the fact that every one of our 10 employees has been here at least eight years.
Continue reading “York Builders Turn to CH&B to Build a Stronger Identity” »
Filed in Case Studies, CHB Posts, CHBlog, Construction - 0 comments
February 16th, 2009
Posted By: Angela Wenner
I seem to be on an orange kick. There’s a large bag of them in my garage, providing me with vitamin C every day. I’m wearing an orange sweater. My last posting was about very orange packaging (Tide). Now for Tropicana.
Just a few years ago, in 2006, Tropicana introduced what I thought was a brilliant example of good packaging. You couldn’t overlook the giant orange and clean, green brand mark. Plus it just looked fresh.
I’ve been hooked on the stuff ever since.
But recently, the packaging powers-that-be introduced a rather disappointing new package that my marketing brain just can’t embrace…nor can my ‘average consumer’ instincts.
“I don’t like this new Tropicana carton, Mom, why did they change it? I liked the old one.” My 12-year-old chimed in on the situation. “It’s really ugly”.
I try not to be so harsh. But I have to agree with her. I don’t recognize the fresh, clean carton that essentially simplified my shopping by being both easy to find and always of consistent quality. I knew the juice was good and rarely bought any other brand.
The new package not only destroys any brand recognition they may have had, it even does away with the nice arched Tropicana logo that told me everything I needed to know.
The “Pure Premium” positioning line? It’s on there somewhere.
The realistic, fresh, juicy orange? Replaced with a cloudy glass of OJ that when viewed from the front is not recognizable as a glass.
Type on its side? Such a no-no.
The most prominent text on the new carton says: “100% orange”. (Lots of other brands can say that, even frozen concentrate.)
So I reluctantly reach for this foreign object…I hope it tastes the same….
Filed in CHB Posts, CHBlog, Packaging - 0 comments
February 9th, 2009
Posted By: Angela Wenner
I recently found myself at the grocery store for my ‘smaller list’ shopping trip. This is the list that typically develops hours after unloading groceries from a large trip. The stuff that should have been on the list in the first place.
One of the items was laundry detergent. Typically I will grab a mid-priced brand, because I’m thrifty, and I figure that the lowest priced brand will not be quite as effective as others. But to be honest, I’ve never noticed any differences in how my laundry comes out, regardless of brand.
This time, maybe because I wasn’t in any particular hurry, I paused for a few minutes in the aisle, scanning my eyes back and forth across the colorful plastic wall in front of me.
Continue reading “Confused Minds Don’t Buy” »
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September 12th, 2008
Posted By: Angela Wenner
Angela Wenner, our director of business development, has been named to the board of the YMCA of York and York County, where her contribution includes serving as chair of the Marketing Committee. There, she will be spearheading an effort to develop a brand awareness campaign for the Y, set to launch in January of 2009. We think you’ll be moved by the committee’s work.
Contact Angela Wenner by emailing her at angela@chbadv.com, or by calling her at 717.846.2947.
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