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Posted By: Mel Campbell, Jr.
When New York Wire Company spun off its consumer insect screening line last year, it also sold the New York Wire brand name and its unicorn logo.
The company was now free to specialize in its true competencies: the design and production of engineered industrial open mesh and light wire material for a strong group of core customers – as well as for a yet-unknown, untapped universe of potential customers.
Continue reading “Making Marketing Mesh for a Re-Wired Company” »
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June 29th, 2011
Posted By: Allan Pettit
Word of mouth is a relative concept. For instance, who makes a more compelling argument for your hair product, me or Beyoncé?
Here’s a better example. During my 23 years as part of a committee that plans the York County Special Olympics Celebrity Golf Classic, a lot of people have said a lot of nice things about the tournament.
But never has someone like Johnny Holliday praised the event before the entire Mid-Atlantic Region during a live broadcast of a Washington Nationals baseball game. At least not until this year. Continue reading “When It Comes to PR, Sometimes You Just Get Lucky” »
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April 20th, 2011
Posted By: Allan Pettit
Imagine if you bought a case of your favorite beverage every month: Twenty-four bottles of soda or beer, every 30 days, just like clockwork.
Then one day you walk into the store and the owner greets you with unmasked glee. He gives you a big hug, tells you to close your eyes, and walks you toward a new display. He then says, “Open your eyes!” And there it is, this month’s incredible special: You get 29 bottles – that’s right, five more than usual – for twice as much money.
Continue reading “Reader’s Digest: Just How Stupid Do They Think We Are?” »
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February 7th, 2011
Posted By: Allan Pettit
Look, I’m not among what Spiro Agnew once referred to as the “effete corps of impudent snobs who characterize themselves as intellectuals.” At least, I don’t think so. But I might be turning into an old fuddy-duddy.
I have kids and we watch the Super Bowl together, and for years I have watched the game with increasing discomfort as commercial images and messages plunge ever deeper into the sludge of adolescent humor.
Last night was no exception. There were some really wonderful moments … the Star Wars VW commercial that reminded me of my oldest son in his Peter Pan outfit one year and his Ninja Turtle gear the next … the House tweak of the famous Mean Joe Green Coke ad – “Want a churro?” – that turned a typical network promotion into something memorable … and Chrysler’s tour of Detroit are three that come to mind. (Although “Imported from Detroit” sounds a whole lot like “Imported from Lancaster County,” am I right Turkey Hill?) Continue reading “A Snobbish Fuddy-Duddy on the Super Bowl” »
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June 12th, 2009
Posted By: Allan Pettit
Today marks the 21st York County Special Olympics Celebrity Golf Classic, and CH&B has been involved with 20 of them.
The tournament, founded by former NFL players George Tarasovic and Eddie Khayat, has been host to a number of big time players, including Pro Football Hall of Famers Johnny Unitas, John Hannah, Lenny Moore, Tommy McDonald, Raymond Berry, Artie Donovan, Chuck Bednarik, Bobby Mitchell and Sam Huff.
In addition to the major star-power, it has thrived because of the good and decent lesser stars who show up year after year … yes, some former NFL players, but also the company executives, sales reps, lawyers, doctors, bakers and candlestick makers who complete the field.
Because of the generosity of many, the tournament has raised hundreds of thousands of dollars for the benefit of local Special Olympics athletes. We are proud to have played a role in that success over two decades.
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April 13th, 2009
Posted By: Allan Pettit
For nearly 40 years, Harry Kalas would come into my house or ride with me in my car and talk to me about baseball.
In the very beginning, he talked to my father and I. Much later, he talked to me and my children.
So it was especially meaningful to learn of Harry’s passing yesterday during a phone call from my 20-year-old son Nate.
Harry was the voice of Phillies baseball since 1971. He had narrated the Phillies’ oh-so-close teams of the late 70s. He had given me blow-by-blow accounts of the World Championship team of 1980 and the shaggy pennant winning team of 1993, as well as all the dead-teams-walking that had often epitomized Phillies baseball. Then last year, of course, he gave voice to their World Series winning season.
Continue reading “The Voice of a Friend.” »
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