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February 20th, 2012
Posted By: Allan Pettit
There are too many potential pitfalls: too many i’s to dot, too many numbers to slot, and too many other packages shouting from the shelves. Often it’s a small canvas, so form and function must work together seamlessly. And in certain segments, the biggest challenge can be striking the right balance between eye-catching design and regulatory compliance.
When you have a trusted packaging partner like Campbell, Harrington & Brear, your life becomes simplified. Whether you need a new design or an update, we’re ready to apply our decades of packaging design, testing and production experience toward meeting your needs.
Over the years, we’ve done a lot of packaging for a lot of products – from food and computer software to grass seed and beer. We’ve designed packaging for everything from prescription products to peat moss. That’s a broad base of experience.
But it goes beyond having the packaging design chops and the detail orientation necessary to see a project through to a pretty, accurate conclusion.
For consumer products, we collaborate with leading research firms on studies that test food labels on simulated store shelves, tracking eye movements to determine not only whether the designs are influencing the shopper to choose one brand over another, but also which elements in the design (brand mark, photograph, product descriptor) are most effective in capturing the consumers’ attention.
We also facilitate consumer focus groups on behalf of food manufacturers to gain insight on perceptions about core products and brands, and to explore the potential of new products being developed.
When you blend that degree of experience and elbow grease with a keen attention to detail and a profound understanding of the process, you can be sure your package will not only be pretty and accurate, but effective as well.
For more information, call Angela Wenner, (717) 846-2947, or send her an email.