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December 8th, 2011
Posted By: Allan Pettit
Think it’s a good idea to do your own media buying? You are making a big mistake.
Fact is, if you’re placing your own media, you’re wasting your company’s money.
Don’t take it personally, but effective media buying is a profession. And just like Tom Brady can pass better than you and Pavarotti can sing better than you, a professional media buyer can strategically plan and cost-effectively buy media better than you too.
Our director of media strategy spends his entire day immersed in media alternatives, analyzing data, interacting with sales reps, ferreting out the truths beyond the promises, and drafting strategic plans that allocate media dollars in the most effective way for optimal results.
And with the rapidly evolving world of new media, the role of a media professional who understands this dynamic arena becomes even more essential.
Moreover, today’s media professional is able to ensure that your new media will interact and dovetail with your traditional media in ways that create greater impact.
Here are additional reasons why you should have a professional media strategist draft a well-conceived plan and place your media for you:
• You will be spending your money more efficiently by utilizing someone whose knowledge base is rooted in the how, where, when and how often of media.
• You will not be wasting money on media you shouldn’t be buying, like publications your target market doesn’t read, billboards in poor locations, radio stations that attract the wrong listeners, or search engine marketing that is poorly conceived and executed.
• A professional media buyer can help you obtain value-added packages due to strong relationships, negotiating savvy and volume buying.
• And with a professional media strategist, you don’t have to answer all those calls, meet with all those reps, and evaluate all those community requests. He does it for you.
Here’s the bottom line: Even if you don’t need our creative services, consider the value of enlisting our media purchasing services. It will save you money and hassle and maximize the return on your media dollars.
To discuss our media purchasing services, email Angela Wenner, director of new business development, or call her at (717) 846-2947.