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July 19th, 2011
Posted By: Mel Campbell, Jr.
Over a year ago, I wrote an article called Beware The Digital Age. I felt there was so much material written about the good news side of new media – and there is a good side – that people needed to be made aware of the negative side and all the many hidden traps that accompany this new advertising medium.
The major warning I wrote was, “… they are dying industries. Industries who have felt it coming for years but are now at the Pearly Gates. For newspapers, the Yellow Pages, many printers, and some publishers, it’s over. The big danger to you is they are quickly reinventing themselves and now marketing themselves as experts in fields they know nothing about. Newspapers are web developers, web advertisers, your digital expert source. Yellow Pages is selling SEO and SEM services. Even printers are entering the SEO, SEM business. Desperate industries do desperate things. They know nothing about these things. Avoid being a victim in their decline.”
Here are the reasons why phone directory companies should never be your on-line new media communications company.
They DO CARE about collecting your cash for SEO and SEM, because they are perfect money streams they can dip into every year with very little effort while providing a “service.” They know you are unlikely to seek – and they will never have to provide – actual evidence of the effectiveness of their service. As a result, you will never know whether they did anything or if you got results. Just like the old days with the books! That’s where the money is!!!
So don’t buy into their new sales pitch that they are an internet communications company. It is a slick, desperate move by a sinking industry. Don’t pour your money in their ship.