Campbell, Harrington & Brear

June 27th, 2011
Posted By: Mel Campbell, Jr.

In today’s sales marketing and promotion world, your company’s website is your brand’s mothership, the living, pulsating heart of what is, hopefully, a contemporary media strategy.

Your blog; email blasts; social media accounts like Facebook, Twitter and Linked-In; phone apps; PURLs; QR codes; whatever … are just a few of the many new media tools that when working together will shape your brand, while directing traffic to your website.  It is the interaction and linkage of these multimedia components that creates the SEO octane that lifts your company closer to the top of Page One on search engines, which strengthens your brand, enhances your image, increases sales, grows revenue …

That’s just a tiny slice of the new media market today.  In many ways, the market is so brand new and so difficult to understand due to its constant evolution that few people have any real knowledge about it, much less a real understanding of how these new tools can help build their business.

Enter Campbell, Harrington & Brear’s Interactive Media Seminar.

This is an informal, half-day review of all the tools that allow interactivity between your brand and your customers, featuring discussions of how your brand can be managed through these media. Conducted at your location for groups of 10 or less, the seminar is free to CH&B clients and available for a fee to non-clients.

“These seminars give us a chance to explain these tools and demonstrate how they can work together, with your website being a powerful hub at the center of all these activities,” says Angela Wenner, CH&B’s director of new business development. “The informal nature of these presentations allows ample time for the much needed questions and discussions that are specific to the audience and its business.

“Too often, new media seminars wind up being limited to elementary social networking and Facebook information.  That’s because they are conducted by companies that know very little about the subject, but want to rush into this new, trendy market to generate revenue for themselves.”

“Our seminar goes way beyond social media,” adds Mel Campbell, president of CH&B. “Our company has invested over five years of serious study and execution of a wide variety of interactive media.  We know how things work, how to construct the components, outline and initiate their interconnectivity and, most importantly, generate results.  This is rocket science.”

Campbell adds, “What’s most important is, this seminar is the first step toward laying out a contemporary strategic plan that allows new media to work in concert with traditional media and the marketing objectives of your company. Because if you don’t have a strategic plan, you’re just wasting time and money.

“Bottom line,” he concludes, “it’s all about your web presence. And bottom-bottom line, it’s about maximizing your search engine profile and increasing relevant traffic to the mothership.  Companies need to wrap their heads around this new digital world ASAP.”

For more information on scheduling a CH&B Interactive Media Seminar at your workplace, email Angela Wenner, or call her at 717-846-2947.