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April 18th, 2011
Posted By: Allan Pettit
Each December, the magazine wraps up the year with a series of industry-related “Best of…” lists, ranging from the Best New Products and Top New Materials, to Most Read Articles and Best Ad Campaigns.
That’s right, “Best Ad Campaigns.”
And we were really proud to learn that our work was recognized as one of the 10 best ads to grace the magazine this year.
We created the ad for Duration stainless steel tips, a product of Hager Worldwide.
In recognizing the award, the magazine said:
“Duration offers a number of advertising virtues. First the layout is relatively simple and uncluttered. This kind of layout is a kind of oasis of calm in the midst of a publication containing a great deal of information. Readers tend to like that. In addition, the green oversized leaf, which contrasts sharply against the light background, makes a strong visual ‘statement.’ Moreover, in a time when many advertisers place copy in small, illegible font sizes, the copy here is large enough to take in with ease. Last, the ad achieves something that relatively few advertisers have been able to do successfully: link a financial benefit (‘saving money’) with environmental responsibility. Put simply, if one of these arguments doesn’t get you, the other one will.”
If you want to stand out in a crowd with a clean, effective ad message – and maybe even be recognized in an end-of-the-year, “Best of…” list – give us a call at 717-846-2947 or email Angela Wenner at firstname.lastname@example.org.