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March 29th, 2011
Posted By: Allan Pettit
High tech … When it comes to heart care, everyone claims it, so the marketing challenge comes in finding a way to say it better, more creatively, in a way that sticks.
As ideas were being kicked around, an EKG was suggested as a visual component in the concept. But President Mel Campbell insisted that if we were to take that familiar course, we had to find a way to make it different, more compelling.
March 28th, 2011
Posted By: Angela Wenner
You may have just gotten comfortable with Internet Explorer 7 and all of your company’s internal computers are now loaded and running smoothly. Or, you’ve been using Firefox 3.5.7 because your I.T. guy says that it’s less prone to viruses. Well, guess what: Firefox just announced its latest and greatest version, 4.0. And it’s pretty cool. And the recently released I.E. 9 might not be all it was cracked up to be.
Maybe you don’t have a preference about browsers… but your company website does.
March 4th, 2011
Posted By: Mel Campbell, Jr.
Landmark decisions from the U.S. Supreme Court are few and far between. So we’re excited to have been knee-deep in the Court’s decision, announced Wednesday, on the Westboro Baptist Church verses Albert Snyder case.
Attorney Craig T. Trebilcock who filed the initial lawsuit against Westboro on behalf of York resident Albert Snyder, and who served as co-counsel on the case as it wended its way to the Supreme Court, is presently a candidate for Judge of the Court of Common Pleas of York County.
Because we represent attorney Trebilcock in his candidacy, we had to be well prepared for the media onslaught once the Supreme Court made its decision.
March 1st, 2011
Posted By: Allan Pettit
You have a dazzling, informative and comprehensive website. Why in the world would you ever want to create a separate landing page?
Here are a few of the circumstances that call for a separate landing page:
First, digital ads in Search Engine Marketing campaigns have much greater conversion rates when clicks take visitors to a separate, promotion-specific landing page, as opposed to your broader, more amorphous website. As an added value, you can create multiple landing pages for a single ad to test various promotions or, conversely, you can create several ads, then rotate and measure the relative effectiveness of the different ad messages. Continue reading “Landing pages and PURLS – New tools for success.” »