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Advertising Agency Allan Pettit Angela Wenner Be Moved! Branding broadcast Campbell Harrington & Brear Central PA CH&B CH&B Advertising Agency Craig Trebilcock Dayli dental Dentistry Digital age Downtown York email campaign email marketing fly fishing FTP Healthcare Higher Education John Hoch Kris (Sheetz) Heilman Lower Dean River Media Buying Mel Campbell Michael Waltemeyer Mid Atlantic New Media non-profit packaging PediaGel Political Campaigns Preventech Pro-Bono Search Engine Marketing SEO Service Industries South centrial PA Steel head trout The Playing Field TV website Website design websites YMCA York Chamber York County Chamber of Commerce York County Special Olympics Celebrity Golf ClassicMarch 29th, 2011
Posted By: Allan Pettit
CLICK HERE to view the Memorial Hospital Heart and Vascular Center TV Spot
High tech … When it comes to heart care, everyone claims it, so the marketing challenge comes in finding a way to say it better, more creatively, in a way that sticks.
When Memorial Hospital wanted to inform the Central Pennsylvania region about the new services offered at its Heart and Vascular Center, we wanted television to be at the heart of their campaign.
As ideas were being kicked around, an EKG was suggested as a visual component in the concept. But President Mel Campbell insisted that if we were to take that familiar course, we had to find a way to make it different, more compelling.
Continue reading “Creating TV that Gets into the Bloodstream.” »
Filed in CHB Posts, CHBlog, Healthcare, Self Promotion - 0 comments
March 28th, 2011
Posted By: Angela Wenner
Ah, technology. Just when we think we’ve got it all figured out, some smart programming team based somewhere in Silicon Valley excitedly announces the release of the latest version of their browser.
You may have just gotten comfortable with Internet Explorer 7 and all of your company’s internal computers are now loaded and running smoothly. Or, you’ve been using Firefox 3.5.7 because your I.T. guy says that it’s less prone to viruses. Well, guess what: Firefox just announced its latest and greatest version, 4.0. And it’s pretty cool. And the recently released I.E. 9 might not be all it was cracked up to be.
Maybe you don’t have a preference about browsers… but your company website does.
Continue reading “The Never Ending Saga of Website Compatibility” »
Filed in CHB Posts, CHBlog, The Know-How Exchange - 0 comments
March 4th, 2011
Posted By: Mel Campbell, Jr.
Landmark decisions from the U.S. Supreme Court are few and far between. So we’re excited to have been knee-deep in the Court’s decision, announced Wednesday, on the Westboro Baptist Church verses Albert Snyder case.
Attorney Craig T. Trebilcock who filed the initial lawsuit against Westboro on behalf of York resident Albert Snyder, and who served as co-counsel on the case as it wended its way to the Supreme Court, is presently a candidate for Judge of the Court of Common Pleas of York County.
Because we represent attorney Trebilcock in his candidacy, we had to be well prepared for the media onslaught once the Supreme Court made its decision.
Filed in CHB Posts, CHBlog, Politics, Self Promotion - 0 comments
March 1st, 2011
Posted By: Allan Pettit
You have a dazzling, informative and comprehensive website. Why in the world would you ever want to create a separate landing page?
Here are a few of the circumstances that call for a separate landing page:
First, digital ads in Search Engine Marketing campaigns have much greater conversion rates when clicks take visitors to a separate, promotion-specific landing page, as opposed to your broader, more amorphous website. As an added value, you can create multiple landing pages for a single ad to test various promotions or, conversely, you can create several ads, then rotate and measure the relative effectiveness of the different ad messages. Continue reading “Landing pages and PURLS – New tools for success.” »
Filed in CHBlog, The Know-How Exchange - 0 comments
