Campbell, Harrington & Brear

February 21st, 2011
Posted By: Allan Pettit

Whether your business is small or large in the scope of its service and the products it offers, advertising strategy and media placement are crucial to the success of driving traffic to your location, creating sales leads, or generating orders online.

In the past, a traditional media buyer would handle media placement. However, as the universe of media options has grown, the responsibilities of the position have grown as well. The traditional media buyer has been replaced by the media strategist – a person who has command of and can manage the plethora of new and traditional communication platforms for reaching your target audiences.

A media strategist will examine your needs as well as your budget to fulfill those needs.  The media strategist will then develop a course of action based on research of your business and the numerous channels of communication that are available to reach your target audiences.

Continue reading “Our Media Buying Services Simplify the Confusing Landscape of Advertising” »

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February 9th, 2011
Posted By: Allan Pettit

This year, Santa was good to AAA Southern Pennsylvania.

Their 2010 holiday gift membership campaign – the first conceived and executed for AAA by Campbell, Harrington & Brear – produced a 23.6% increase over last year.

The company had expected an uptick during the 2010 holiday season. Just not such a big one. “We’d been kind of level, so I would have been happy with 10 percent,” said a marketing spokesperson. “I was very happy and pleased with the results.”

Given the same budget as the previous year, CH&B created a bright and festive campaign around “The Ultimate Christmas Card” theme. Effective deployment of radio, outdoor, newspaper, magazine, email campaign (Click on #2), in-store signage and a social media component produced results that exceeded all expectations. Continue reading “CH&B Brings a Lot of HoHoHo to AAA Membership Campaign” »

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February 7th, 2011
Posted By: Allan Pettit

Look, I’m not among what Spiro Agnew once referred to as the “effete corps of impudent snobs who characterize themselves as intellectuals.” At least, I don’t think so. But I might be turning into an old fuddy-duddy.

I have kids and we watch the Super Bowl together, and for years I have watched the game with increasing discomfort as commercial images and messages plunge ever deeper into the sludge of adolescent humor.

Last night was no exception. There were some really wonderful moments … the Star Wars VW commercial that reminded me of my oldest son in his Peter Pan outfit one year and his Ninja Turtle gear the next … the House tweak of the famous Mean Joe Green Coke ad – “Want a churro?” – that turned a typical network promotion into something memorable … and Chrysler’s tour of Detroit are three that come to mind. (Although “Imported from Detroit” sounds a whole lot like “Imported from Lancaster County,” am I right Turkey Hill?) Continue reading “A Snobbish Fuddy-Duddy on the Super Bowl” »

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