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August 24th, 2009
Posted By: Allan Pettit
Calling it “a real game-changer,” Mel Campbell, president of Campbell, Harrington & Brear Advertising Agency, has announced a new partnership with Joseph Szala, one of the region’s leading experts in new media and web development.
Szala, who has been in web development since 1999, started Vigor, a branding, interactive and marketing firm, in 2002. More recently, he launched Blabberbug.com, a restaurant referral and members reward site.
Joseph offers the ability to code a robust website, design brands on a Madison Avenue level, and implement new media into an effective strategy.
More importantly, Mel says, Joseph has the ability to strategize in ways that turn social media tools into website traffic.
“We now have an inhouse expert who is second-to-none in new media, web development and anything else on the bleeding edge of 21st century communication technology,” says Mel.
“This makes us the optimal partner for any business looking to wring every drop of power available in these new communication tools. Because it’s not just about having the expanded presence that social networking offers, it’s about using new media to optimize search engine visibility, generating more website traffic, and, more than ever, increasing sales.”
Says Joseph, “New media, from social to search engines and beyond, has been proven effective and lucrative for companies since its emergence. Bringing new tricks to the table can launch a typical marketing and advertising effort to all new levels. That’s what we’re doing here at CH&B with the expertise driven by Vigor’s experience in this realm.”
As an agency, CH&B has been immersing itself in the rapidly evolving world of social media and web design and development for years.
And while that nose-to-the-grindstone approach has enabled our clients to effectively utilize the Internet and new media, Mel says, “We ultimately realized we needed someone whose understanding of the digital world is genetic; someone who is, has been, and always will be wholly absorbed by new media, new technology and their myriad possibilities. Having worked with Joseph on an informal basis for the past two years, he’s proved he is the right person for the role.”
For more than three decades, CH&B has been committed to brand development through cross-platform integrated marketing – a world that now includes advertising, print, web and interactive media – for growth-minded companies. We are a time-tested source of marketing excellence that makes a real difference in sales and market share for our clients. And now we are stronger than we’ve ever been.