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Posted By: Angela Wenner
I recently found myself at the grocery store for my ‘smaller list’ shopping trip. This is the list that typically develops hours after unloading groceries from a large trip. The stuff that should have been on the list in the first place.
One of the items was laundry detergent. Typically I will grab a mid-priced brand, because I’m thrifty, and I figure that the lowest priced brand will not be quite as effective as others. But to be honest, I’ve never noticed any differences in how my laundry comes out, regardless of brand.
This time, maybe because I wasn’t in any particular hurry, I paused for a few minutes in the aisle, scanning my eyes back and forth across the colorful plastic wall in front of me.
I was struck by the number of logos that jumped out that were not detergent brands: Febreze, Dawn, Downy… what’s going on here? I just want some laundry detergent!
My head began to spin. My eyes became glazed over. Confusion set in. I was assaulted by lavender / vanilla / spring breeze / mountain air overload.
I forced myself to try to clarify what was happening. I soon realized that the primary offender of my senses was Tide. Good brand. Usually don’t buy it because it’s higher priced than the rest and, as I said, I’m thrifty.
Proctor & Gamble has decided to overtake the store shelves with as many types of Tide as they can think of. Tide with Febreze (for those who can’t get enough of that fabulous Febreze scent). Tide with Dawn (in case you want to wash dishes with it too?). Tide with Downy (I always thought fabric softener was added during the rinse cycle!). Beyond these co-branded items they have even more options:
Tide with Bleach
Tide HE (high efficiency)
Tide FREE
Tide FREE HE
Tide with Bleach Alternative
Tide Simple Pleasures (two scents)
Tide Pure Essentials
Tide for Cold Water
Tide Total Care (helps keep clothes like new)
I shut down completely when I noticed Tide WASHING MACHINE CLEANER. After all the clothes washing, I have to wash my washer too????
Which leaves me with one bit of wisdom passed down by our agency Principal, Mel Campbell:
CONFUSED MINDS DON’T BUY. I grabbed some stuff in a blue bottle and got the heck out of there.
